Objective:

To head the marketing activities for MEFITPRO, majorly focusing on Digital Social Media Marketing/Ad-campaigns and also on Branding, CRM & E-commerce.

To provide marketing support to different business units/departments of the organization and be a part of their continued success.

Responsibilities:

General:

• Manage the marketing P&L, prepare, present & allocate marketing budgets to all the departments of the organization.
• Team up with department heads and collaborate with them to develop and execute the marketing strategy with an aim of generating more business/revenue.
• Develop strategies and tactics to boost the company\'s brand image and drive qualified traffic.
• Build strategic relationships and partner with key industry players, agencies & vendors.
• Manage events, exhibitions & PR.
• Responsible for achieving individual as well as team KPIs.

Social Media Marketing/Digital Campaigns.

• Plan, manage and oversee the social media platforms of MEFITPRO with an aim of engaging customers and branding.
• Oversee the creation/production of creative, valuable and engaging content for all social media platforms with an objective of reaching masses and to the target audience.
• Plan and implement the digital strategy by analysing engagement data and by identifying trends in customer interactions.
• Deploy successful marketing campaigns/ad-campaigns on digital media and own their implementation from ideation to execution - with an objective to target the right audience.
• Review/Analyse sales data and make strategical changes in the respective platforms & campaigns.

CRM, Website & E-commerce:

• Manage the CRM segment for the business focusing on lead generation and data management.
• Responsible for creating, proofreading, editing website and blog content.
• Manage/Oversee e-commerce in terms of defining and executing strategies to increase sales.

Requirements

• Creative & proactive mindset.
• Minimum 5 years of marketing experience, at least 2 years managerial.
• Experience in Performance media, social media marketing and branding.
• Tech savvy focusing on web tools and latest marketing trends.
• Excellent working experience with Google ads and Google analytics.
• Exposure to organizing events & managing PR.
• Experience in marketing within the wellness industry is highly preferred.
• Passionate about working out and having good knowledge in this stream (work outs, nutrition, fitness concepts, sports etc..)
• Excellent communication skills in English, Arabic is plus.

MEFITPRO