Our client, a distinguished clinic in the UAE specializing in surgical and nonsurgical aesthetic and medical procedures, is seeking a Marketing Manager to enhance its team in Dubai. The Marketing Manager will play a crucial role in developing and implementing strategic marketing initiatives, aligning with the clinic\'s commitment to excellence in healthcare services.
Responsibilities:
Conduct market research to identify opportunities and trends in the healthcare industry.
Stay informed about competitor activities and market dynamics.
Contribute to the development of long-term and short-term marketing plans.
Align marketing strategies with the overall business objectives of the medical practice.
Develop marketing campaigns to promote specific medical services and specialties.
Execute campaigns across various channels, including digital, print, and events.
Oversee the development and maintenance of the clinic\'s website and social media channels.
Implement strategies to enhance online visibility and engagement.
Collaborate with medical professionals and other internal teams to gather insights for marketing content.
Manage the marketing budget effectively, optimizing spending for maximum impact.
Plan and execute events to promote medical services and engage with the community.
Regularly monitor KPIs related to patient acquisition, brand awareness, and digital engagement.
KIPS:
Increase patient acquisition through targeted marketing campaigns.
Monitor and analyze the effectiveness of patient acquisition channels.
Enhance brand awareness and recognition within the local community.
Track improvements in brand perception through surveys and feedback.
Increase digital engagement through social media, website traffic, and online interactions.
Measure and improve online presence through website analytics and social media metrics.
Requirements:
Bachelors degree in marketing, Business, or a related field.
Proven experience as a Marketing Manager in a healthcare or medical practice setting.
Strong understanding of the healthcare industry and medical services.
Excellent communication and interpersonal skills.
Demonstrated ability to develop and execute successful marketing campaigns.