Transguard Group was established in 2001 and has diversified significantly, we lead in the fields of Cash Services, Security Services, Manpower Services, Facilities Management & Aviation. Transguard Group is the UAE\xe2\x80\x99s most trusted business support and outsourcing provider and has a large, dynamic and culturally diverse workforce with 50,000 employees!

We are currently recruiting for a Marketing Manager for our trusted client to be based out of their office in Dubai.

Responsibilities-

• Developing Marketing Strategies: Create comprehensive marketing plans that align with the company\'s overall goals and objectives.
• Market Research: Conduct market research to understand customer needs, industry trends, and competitors\' activities.
• Budget Management: Manage the marketing budget effectively, ensuring resources are allocated efficiently.
• Product/Service Promotion: Plan and execute marketing campaigns to promote products or services, including advertising, digital marketing, content marketing, and social media.
• Team Management: Supervise and lead a marketing team, providing guidance, setting goals, and monitoring performance.
• Brand Management: Maintain and strengthen the organization\'s brand image and identity in the marketplace.
• Content Development: Oversee the creation of marketing materials, including brochures, websites, advertisements, and social media content.
• Digital Marketing: Manage online marketing initiatives, including SEO, SEM, email marketing, and social media campaigns.
• Analytics and Reporting: Use data and analytics to evaluate the success of marketing campaigns, make data-driven decisions, and adjust strategies as needed.
• Public Relations: Build and maintain relationships with media outlets, partners, and influencers to gain positive media coverage and endorsements.
• Event Planning: Organize and participate in events, trade shows, and promotions to boost brand awareness and generate leads.
• Customer Engagement: Develop and implement strategies to engage and retain customers, including loyalty programs and customer feedback systems.
• Regulatory Compliance: Ensure that all marketing activities comply with relevant laws and regulations.

Skills

• A bachelor\'s degree in marketing, business, or a related field is typically required. Many employers prefer candidates with a master\'s degree or relevant certifications.
• Previous experience in marketing or related roles, with a minimum of 5-7 years of marketing experience, and at least 2-3 years in a managerial or supervisory role.
• Proficiency in using data and analytics tools to make informed marketing decisions.
• Ability to develop innovative marketing strategies and campaigns.
• Strong written and verbal communication skills for creating marketing materials and managing teams.
• Ability to lead, mentor, and motivate a marketing team.
• Familiarity with marketing software and tools, such as CRM systems, analytics platforms, and social media management tools.
• Willingness to stay up to date with industry trends and adapt to changes in the marketing landscape.
• Capacity to identify issues and develop solutions to marketing challenges.

Transguard Group