As a Marketing Manager you will be responsible for creating a lasting impression among consumers and improving product sales and market share. You will be responsible for implementing marketing strategies to develop the brand in line with the set objectives and ensure positioning of the brand is consistent throughout the region, to develop and execute marketing programs that increase brand identity and brand awareness. Key Responsibilities: Brand Building

• Develop Brand attributes and positioning strategy in line with the Concept objectives
• Ensure that the entire brand building strategies/exercise is implemented in all the stores and in all the territories
• Liaison with Media Agencies/Consultant to develop appropriate theme board/communication methodology in line with brand objectives

\xc2\xb7 Develop/maintain a website for the brand that is in line with brand image Promotions and Events

• Recommend store promotions in consultation with buyers/ outlet operations
• Ensure that all communication material required for the promotions is developed / designed and sent to the stores/territories within the time frame specified
• Recommend events specific to brand / product category / season

\xc2\xb7 Forecast along with buyers / retail operations on the increase in footfall sales during the promotions. In Store/ Outdoor Media Planning \xc2\xb7 Ensure all aspects of imaging - store windows, visuals, banners, posters, shelf takers are in line with the \xe2\x80\x9cImage\xe2\x80\x9d of the Brand and target the appropriate audience \xc2\xb7 Ensure that the entire out-door media facilities are at the prime locations to attract customers (bill boards/ hoardings) \xc2\xb7 Ensure that the outdoor media communication is replaced regularly with images and captions \xc2\xb7 Co-coordinate with the territories and the brand\'s agencies as necessary on the media advertising \xc2\xb7 Ensure consistency in the brand image Budgeting and Planning \xc2\xb7 Prepare the annual marketing budget for the brand in consultation with the management team and allocate resources to territories/brands with the break up in terms of season, campaign, media etc \xc2\xb7 Prepare annual marketing calendar and Product specification catalogs \xc2\xb7 Review the budgets and make recommendations to the management as deemed necessary Report on the utilization of the Budgets periodically (as agreed) Advertising and Agency Management \xc2\xb7 Plan and coordinate with Corporate Marketing on media buying and Agency contracting \xc2\xb7 Liaise with the advertising agency on the optimal spend of the Media Budgets for the Season/ Territory and Brand \xc2\xb7 Plan with the agency on the image campaign for the season \xc2\xb7 Design, write, and oversee the production of printed promotional materials including catalogs, brochures, flyers, and program and media guides \xc2\xb7 Set agency deliverables with respect to the brand\xe2\x80\x99s communication strategy \xc2\xb7 Responsible for all approvals on the brand and marketing in coordination with brand head. Digital Marketing

• Implement the digital strategy working with both, agencies, and in-house teams.
• Plan paid media campaigns including paid search, display, paid social, video ads, affiliates and partners. Measure and report performance of all campaigns and assess against goals (ROI and KPIs).

\xc2\xb7 Develop and maintain a comprehensive social media strategy ensuring visibility and traffic across all touchpoints, developing new and emerging channels as required. o Review the social media calendars and coordinate with stakeholders across the company to ensure that relevant products are promoted on social media platforms. o Oversee the management of a Blogger/Influencer outreach program and ensure the maintenance of an active brand ambassador network for our brands. \xc2\xb7 Manage brand websites and ensure that they are regularly updated with relevant content. \xc2\xb7 Manage our brand presence on delivery apps and ensure that we drive maximum value and maintain positive sentiments/ ratings.

• Stay up to date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution and programmatic media buying.

People Management \xc2\xb7 Manage the performance of the team \xe2\x80\x93 set annual performance goals, monitor performance and provide constructive feedback to improve performance. \xc2\xb7 Identify their training and development needs and ensure their fulfilment \xc2\xb7 Develop and mentor subordinates to move to the next higher level of job through career planning and develop a development chart \xc2\xb7 Ensure compliance to Company policies and values. Coordinate with the HR for appraisals of the team Job Type: Full-time Salary: AED15,000.00 - AED18,000.00 per month Experience:

• Real Estate: 1 year (Required)