Marketing Manager

Dubai, United Arab Emirates

Apply Now

Objectives of this role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments
Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies
Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics
Developing and implementing lead generation strategies and tactics that meet an organization\xe2\x80\x99s business goals
Communicating with potential buyers to understand their needs and helping them find solutions to their problems
Monitoring competitor activity in the marketplace to identify new opportunities for business growth
Coordinating with other departments within an organization to ensure that all leads are followed up on efficiently
Tracking lead generation results to determine which tactics are most effective and should be continued or eliminated
Developing new lead generation strategies based on changing market conditions and customer needs
Reviewing current leads to determine whether they should be converted into sales opportunities or discarded as dead ends

Responsibilities

Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels
Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support
Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly
Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets

Required skills and qualifications

Preferred skills and qualifications

Bachelor\xe2\x80\x99s degree (or equivalent) in marketing, business, or related field
Proficiency with online marketing and social media strategy
Proven success in designing interactive applications and networking platforms
Willingness to travel
Established contacts in media

Job Type: Full-time Salary: From AED6,000.00 per month

Beware of fraud agents! do not pay money to get a job

MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.