Marketing Manager
Dubai, United Arab Emirates
Job Description
As a Digital Marketing Manager, you will manage and administer the daily operation of the digital marketing plan to meet business objectives, build brand reputation, optimize customer experience and improve digital presence & conversion. You will also be responsible for creating and executing all our social media content and engagement strategies across all media channels. This role requires someone who will serve as the voice of the brand to the community; understanding how and when to connect on Instagram, Snapchat, Tiktok etc. as well as to build and roll out the digital marketing strategy, budget management and analysis of performance, ensuring agility in planning based on business performance. Roles & Responsibilities:-
- Coach and guide team members on digital advertising and marketing tools, techniques, concepts and lead on the strategy based on business objectives.
- Evaluate & adapt the performance of digital marketing campaigns, including analyzing marketing channel deployment, keyword selection, advertisement design and customer experience journey
- Recommend improvement opportunities and ensure they are executed.
- Collaborate with various teams, such as editors, web team, sales, customer service and agency partners, to ensure the implementation of digital marketing campaigns.
- Develop and execute digital marketing initiatives across various channels, such as social media platforms, mobile, search engine, email and paid advertisement, to maximize lead generation and conversion.
- Creation of original, forward thinking social content that reflects the brand and audience
- Work closely with our internal team on conceptualization and development of visual and video content across all channels.
- Must have worked on Content Writing.
- Worked on SEO and making sure that website content is always updated.
- Create, maintain and share weekly and monthly content calendars for each platform
- Connect with our customers through all social media channels, maintaining the tone of voice of the brand
- Responsible for social media strategy, focused on engagement, acquisition and retention of brand advocacy
- Ensure social media content is posted on the appropriate channels to connect with the right audience in the right way (paid and organic)
- Leverage the right internal talent and external influencers to represent content and brand
- Work closely with CRM team to understand key clientele and generational audiences on various platforms & how those can be utilized for digital marketing channels
- Perform ongoing data analytics to increase the social media engagement and digital marketing channel performance
- Work closely with the Marketing, PR and creative team to ensure social content grows into one of the key competitive advantages of the brand
- Work alongside the buying team to ensure key products and drops are highlighted and positioned correctly according to brand strategies
- Maintain social media image through all social connections
- Keep up to date with GCC and international competitors trending content
- Work with Studio, Content and eCommerce team to ensure alignment across brand image and tone of voice across multi-channels
- Should have a strong understanding of all aspects of digital marketing - especially in performance and social and have worked on building strategies and capabilities for brands.
- Bachelor\'s degree in Marketing or related field.
- Good understanding of office management and marketing principles
- Demonstrable ability to multi-task and adhere to deadlines
- Well-organized with a customer-oriented approach
- Good knowledge of market research techniques and databases.
- Excellent knowledge of MS Office, marketing computer software and online applications (CRM tools, Online analytics, Google Ad works etc.)
- Exquisite communication and people skills
- Dubai: Reliably commute or planning to relocate before starting work (Required)
- Marketing: 2 years (Preferred)
Beware of fraud agents! do not pay money to get a job
MNCJobsGulf.com will not be responsible for any payment made to a third-party. All Terms of Use are applicable.
Job Detail
-
Job IdJD1525413
-
IndustryNot mentioned
-
Total Positions1
-
Job Type:Full Time
-
Salary:Not mentioned
-
Employment StatusPermanent
-
Job LocationDubai, United Arab Emirates
-
EducationNot mentioned