• Develop marketing strategies, establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Create engaging content with the support of the concerned Marketing Divisions and are appropriate for specific networks to spread our brand awareness and lead generation.
• Drive the use of database management for marketing automation, customer profiling and automated benchmarking.
• Create the brand guidelines for the group and all businesses and monitor the same.
• Create a marketing calendar for each business under the group and manage the implementation in line with business objectives.
• Work in partnership with the creative team, develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications.
• Manage websites for all businesses
• Strategize and monitor SEO for all businesses
• Manage several partners like PR agency, SEO agency and Content agency.
• Build and manage the companys social media profiles and presence, including Facebook, Instagram, LinkedIn, Google +, YouTube, Snapchat and identify additional channels that may be deemed relevant.
• Monitor and engage with customers & new audience in relevant social media platforms about our companies and/or industry and ensure in responding to their positive or negative comments professionally.
• Visit the showrooms under the Group and within the UAE as and when required to cover stories for publishing the social media content through various channels.
• Measure and report the social media performance, effectiveness, business impact and assess against goals (ROI and KPIs) etc. with senior management.
• Ensure to use appropriate contents and correct hashtags, tags, etc. in all social media platforms.
• Review new techniques for social media posting and keep the company at the forefront of all social media ideas and tactical strategies.
• Actively seek new sales opportunities through various social media channels.
• Consult and overlook the social media accounts of all partnering companies.
• Monitor competitors position online i.e., websites, social media and provide brief feedback to the reporting personnel.
• Ensure every task carried out is in line by international and local laws and regulations i.e., across social media, mention of news about renowned people or brands, customer images and feedback etc.
• Conduct vehicle reviews, insights and sales reviews on our various social media platforms.
• Create and implement social media promotions and campaigns through organic and paid acquisition channels and track their success for maximum online reach results i.e. obtaining quality leads, awareness, conversion post boosting, LinkedIn discussions, etc.
• Ensure daily activities and beauty shots of the Showroom to publish short promotional videos and sales stories in various social media platforms and promote the sales of available stocks.
• Ensure all publications are done within the stipulated time frame and expected quality.

• Analyze potential strategic partner relationships for expanding the business network.
• Apply/amend marketing strategies to increase the audience through various marketing channels.
• Organize events, launches, exhibition participation, campaign, etc., as relevant to our business objectives.
• Brainstorm new, creative and innovative growth strategies with the marketing team.
• Update and highlight the latest marketing trends and best practices for both online and offline marketing.
• Analyze customer insights, market conditions and competitor data. Report useful findings to the reporting personnel.
• Prepare and manage annual budgets for the Marketing Department.
• Manage and oversee the different divisions in the Marketing department, ensure the work efficiency as per company expectation.
• Collaborate with different departments such as Sales, Operations, Customer Service, Finance & Insurance, etc. for various purposes in order to achieve best marketing results.
• Craft quarterly and annual hiring plans for the Marketing Department.
• Contribute to team efforts by accomplishing the tasks as needed.

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