Job Description

Job Title: Marketing Manager

Job Code: 124/001/712

Location: Dubai

Salary: AED 10,000 - 13,000

Industry: Management Consulting

Working Days: Monday - Friday and Alternate Saturdays

Job Objectives:

- Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments across the market.
- Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration.
- Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
- Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
- Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.

Job Responsibilities:

- Help develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets.
- Conceptualize and execute on omni and multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
- Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
- Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
- Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
- Closely work with IT to plan and present ideas and final deliverables to internal and external teams.
- Communicate with senior leaders about marketing programs, strategies, and budgets.
- Organization and attendance of events representing the organization with the highest level of professionalism and effectiveness.

Job Requirements:

- Minimum of 6 years of experience in Marketing of which 2 years should be in the Business Setup / Consultancy firm.
- Indian nationals preferred.
- Proven success in developing marketing plans and campaigns.
- Excellent written and verbal communication skills.
- Strong project management, multitasking, and decision-making skills.
- Metrics-driven marketing mind with eye for creativity.
- Experience with marketing automation and CRM tools.
- Sound IT knowledge and flair for understanding new tools and products.

Preferred Skills & Qualifications:

- Bachelor's degree (or equivalent) in marketing, business, or related field.
- Proficiency with online marketing and social media strategy.
- Proven success in designing interactive applications and networking platforms.
- Willingness to travel.
- Established contacts in media.

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