Job Description

Job Title Marketing Manager

Description

Overseeing the marketing initiatives and promotion of Company's Brands. Responsible for developing pricing strategies, identifying new customers, supporting lead generation efforts and creating promotions. Uses market research and analysis to direct marketing strategy and planning. Experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
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Develop strategies and tactics to get the word out about our company and drive qualified traffic
Deploy successful marketing campaigns and own the implementation from ideation to execution
Experiment with a variety of channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
Produce valuable and engaging content for the website, blog, social media that attracts consumer and converts to sales
Build strategic relationships and partner with key industry players, agencies and vendors
Oversee and approve marketing material, from website banners to hard copy brochures and case studies
Measure and report on the performance of marketing campaigns, gain insight and assess against goals
Analyze consumer behavior and adjust advertising campaigns accordingly
Pitches marketing campaign to generate leads and target new customers
Understand and develop budgets, including expenditures, research and development and return on investment
Build brand awareness and positioning
Direct, plan and coordinate market efforts with the team
Interviews, hires, and train marketing staff members
Oversees current offerings and comes up with initiatives for new products or services
Research and analyze market trends, demographics, pricing schedules, competitor products, and other relevant information to form marketing strategies
Works with marketing team to develop detailed marketing plans for all media channels and sales teams
Approves and oversees the creative development of promotional materials, website content, advertisements, and marketing-related projects
Communicates with various media buyers, advertising agencies, printers and other services to help marketing projects come to fruition
Tracks all marketing and sales data and creates detailed written reports and verbal presentations to senior executives
Skills Requirements:
High-level communication skills
Proven ability to negotiate
Conflict resolution
Ability to self-motivate and motivate a team
Experience working to and exceeding targets
Ability to manage complex projects and multi-task
Excellent organizational skills
Ability to flourish and minimal guidance, be proactive and handle uncertainty
Eager to expand the company with marketing projects
Able to analyze data and sales statistics and translate results into better solutions
Experience in setting up and up and optimizing Google Ad campaigns
Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
Solid knowledge of website analytics tools (ex. Google Analytics)
Up to date with the latest trends and best practices in online marketing

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