Marketing Manager
Dubai, United Arab Emirates
Job Description
Who we are We are a leading partner for luxury across the Middle East. With more than 600 stores, 300 brands and over 65 years of experience in the region, we have become a major player in the beauty, fashion and gift sectors, by offering service excellence to our partners and delighting all our customers. We are moving fast from a traditional distributor and retailer for luxury in the Middle East, to a hybrid retailer bringing luxury experiences to the fingertips of customers everywhere. To fuel the next stage of our growth we are looking to build a world-class team. From physical retail to supply chain and customer loyalty, we aim to use technology and data to continuously improve every aspect of our operations. We are looking for top talent to join us on this journey of exploring new horizons together. What you'll be doing Branding & Positioning: Works with the creative agency to:
- Further develop the Elite brand & tone of voice
- Develop assets for all Elite touchpoints e.g. onboarding kits, Gifting occasions, Greetings etc.
- Creates Elite templates to communicate Programme achievements, dashboards, Post Campaign Analysis and quarterly reports
- Coordinates & develops relevant content to create Programme pitches to external brands & partners
- Elite Partnerships & Benefits teams to align on strategy and provide marketing support to amplify Elite’s Overall value proposition
- MUSE Marketing & Experiences team to understand Programme-wide campaigns and tier-based promotions & experiences that can be enhanced to the Elite tier and acts as Elite guardian on communication strategy & touchpoints ensuring tone of voice and positioning is upheld at all times
- MUSE & Group CRM team to develop the wider Elite CRM communications strategy & member lifecycle communications
- Brands by understanding their key moments including Product drops, New launches / arrivals, pre-ordering opportunities, private sales access etc and puts into action that knowledge to maximise engagement and trigger conversions at each activity
- Elite relationship managers across all markets to give visibility of marketing & content calendar (per market) of quarterly campaigns as well as understand their requirements, if any
- Develops effective content that would lead to increased conversion, engage with Elite prospects & re-engage with lapsed Elite
- Works on quarterly Money Can’t Buy experiences that can be offered to Elite members and reflected on the Elite App
- Scopes & launches digital commerce channels & devises and implements marketing communicationss plan in order to increase engagement e.g. Instagram
- Responsible for planning the announcement of newly onboarded brands
- Elite-led Events:
- Conceptualizes, develops and delivers annual Elite event
- Smaller but more intimate Elite events in each market
- Brand-led events
- Adds Elite layer to relevant Brand events and oversees timely execution
- Measures / collates and reports on effectiveness of communications and campaigns with shares learnings with team members
- Prepare annual marketing budget and breakdown with rationale, tying back to Programme’s objectives
- Maintains expense tracker
- Gains expertise in using Looker to extract data and prepare reports
- Analyses and optimizes best-practice strategies & reporting on marketing level to drive the overall business forward for YOY growth
- Arabic speaking would be preferred
- Marketing Manager experience specifically within the luxury environment
- Strong understanding of Elite/Loyalty programmes
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Job Detail
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Job IdJD1427537
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned