Marketing Manager
Cairo, Egypt
Job Description
Wasla is the first ever emerging markets mobile web browser and desktop extension that helps users save money, pay securely, build their credit profiles and gain access to flexible and convenient financing "Buy Now Pay Later" through an End-to-End E-commerce Experience. If you’re a real problem solver and are looking for a new opportunity to make your mark, then this seat is for you!
It’s your Dream Team if you enjoy:
The keys to unlock this vacancy are:
Our Journey together: We know that job hunting might be stressful, so we want to make your experience with us easier than ever by learning about the milestones of our journey together: Launching the journey: Phone screening, 2nd milestone: Business interview, 3rd milestone: Panel interview, Final destination: Case Study.
It’s your Dream Team if you enjoy:
- Building and executing world-class strategic and creative brand programs, activations and guiding our brand in all marketing touch points
- Identifying Wasla’s value proposition, core advantage and unique offering to best represent the company to our audiences.
- Turning complex propositions into simple and creative communication so that consumers develop an emotional connection to our brand and understand our offering
- Turning Wasla’s brand into the go to channel for shopping and saving – through innovative and trendy content production and curation
- Planning and delivering end-to-end marketing campaigns that drive Wasla awareness across all channels.
- Managing the marketing budget and reconciliation, making sure we invest smartly and efficiently.
- Managing relationships with external suppliers and agencies as required for specific campaign deliverables.
- Budget tracking, reconciliation and reporting.
- Reporting on campaign performance in line with KPIs, providing valuable insights and learnings through the use of internal dashboards, advertising measurement tools and the support of our analytics team.
- Working on regional sponsorships and partnerships that position the Wasla brand credibly.
- Working on creative content in house through leading the creative team in setting the content strategy
The keys to unlock this vacancy are:
- Bachelor's degree in related field.
- 5 years of experience .
- Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
- Building relationships with partners and stakeholders.
- Analytical and questioning mindset.
- Significant exposure to design and print suppliers / agencies.
- Strong copywriting skills.
- Data and target driven
- Experience of working in fast paced work environment
Our Journey together: We know that job hunting might be stressful, so we want to make your experience with us easier than ever by learning about the milestones of our journey together: Launching the journey: Phone screening, 2nd milestone: Business interview, 3rd milestone: Panel interview, Final destination: Case Study.
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Job Detail
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Job IdJD1444455
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationCairo, Egypt
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EducationNot mentioned