Company Description In every market and industry, business opportunity and success come from attracting and engaging with customers, generating leads, showcasing products and researching and discovering the latest solutions. Informa Markets organizes over 550 market leading B2B events every year. At our events we create the environments which allow business to flourish. Our knowledge of the communities we serve, our ability to attract the right people and our skill at curating the physical space and creating memorable experiences bring thousands of like-minded people together. It is this shared experience and the opportunities to make human connections which allow businesses to grow.
THE ROLE: We are seeking a highly motivated, strategic marketing manager with experience of designing and delivering complex integrated campaigns. The role will work across Cityscape & Nextmove Egypt, as part of the Cityscape portfolio. The individual needs to be analytical and data orientated with a history of testing and optimisation, with creative flair and exceptional attention to detail. The candidate should have experience of marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment. The ideal candidate will have experience across both exhibition marketing and content site / digital platform marketing. JOB SUMMARY/RESPONSIBILITIES STAKEHOLDER MANAGEMENT
Work with wider marketing team to ensure successful delivery of marketing campaigns in line with agreed KPI’s, event and divisional strategy
Creates stakeholder maps of internal stakeholders to ensure best relationships
Work with Event director, Head of Marketing and event sales team to understand strategies for the products under this role
ANALYSIS & INSIGHT
Monitor campaign performance, produce relevant and timely reports and recommend changes to campaign execution based on data insights
Share relevant insights with sales and event team to drive revenues or pursue new opportunities
Analyse and report trends over time and use these insights to build more effective campaigns
Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)
Work with internal teams to ensure data governance and data management policies are adhered to
Provide pre-agreed reports during and post campaign to monitor channel effectiveness and ROI
Use recommended campaign analytics dashboards daily to monitor performance
Build a culture of testing and metrics-driven decision making in the team
Share case studies with marketers within the team, portfolio and wider EMEA team
PLANNING & CAMPAIGN MANAGEMENT
marketing plan, and work with teams to plan exhibition and content site marketing campaigns to meet strategic objectives
Build operational implementation plans and ensure adherence to deadlines (including Gant charts, Time & Action Plans, Content Calendars, Budget Trackers)
Identify target media, associations, industry partners and social media influencers and determine how they fit within the integrated campaign
Develop marketing budgets in line with plans and maintain budget trackers
Appoint and manage external suppliers
Work with internal teams and external agencies to deliver digital marketing, social media and PR in line with marketing plans to hit agreed KPI's
Optimise spend across marketing channels
Identify paid media requirements and negotiate media buy (either directly or through an agency)
Recommend website strategy to maximise relevant traffic and conversion
MARKETING EXECUTION
Identify target universe and key segments within target universe
Develop personas, value propositions and messaging for each of the key segments
Copywriting in line with the content calendar and messaging, or sourcing copywriting agency for copywriting delivery
Send timely, relevant communications through full mix of channels and optimise the effectiveness of these channels
Monitor and adjust digital marketing activity based on performance metrics
Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail etc)
Manage PR agency (internal or external) with input from event manager/event director
Establish relationships with and manage strategically important partners to ensure maximum exposure at lowest cost to show budget
Maintain active social media channels in line with market expectations, monitor engagement and maximise conversion
Coordinate the design and production of all marketing collateral to be determined within the marketing plan
Ensure all marketing collateral, email marketing, website content and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards
Qualifications
Events marketing experience
International marketing experience
Experience of using marketing automation technology (preferably Eloqua), training and optimisation
Experience of working with CMS platforms (but coding knowledge not required), training and optimisation
Thorough understanding & experience of digital (PPC, SEO, online advertising) and content marketing
Database development and growth including segmentation/personalisation
Building relationships with partners and influencing stakeholders
Analytical and questioning mindset
Deadline and target driven
Experience of working in a pressurised environment
Excellent verbal and written communication skills
Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, and Excel
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