Our Abu Dhabi based events services client is looking for a Marketing Manager , responsible for overseeing, managing and undertaking the Marketing aspects of specific shows. This role is responsible for establishing overall marketing and public relations strategies, programs and policies with a view to establishing and delivering future growth and designing marketing material.

Responsibilities

Marketing Campaign Planning and Execution

• Develop and execute the marketing plan for the agreed events:
• Deliver visitor attendance at the show in line with targets set each year.
• Generate leads for the sales team in line with targets set each year.
• Conduct research, analyse feedback, and develop strategy and actions to improve the event results year on year.
• Allocate and monitor marketing budget across multiple channels to ensure that marketing plans are delivered in budget and delivers against the ROI targets of the business.
• Write statement of works for suppliers, and manage supplier relationships.
• Conduct regular performance monitoring of all elements of the marketing campaign to ensure optimisation of the campaign.
• Draft marketing copy for all marketing materials required for the execution of the marketing campaign including email campaigns, adverts, website, press packs and all other materials.
• Write creative briefs for all design agencies including design, video and photography
• Build and maintain an industry leading database to support exhibitor enquiries and visitor attendance.
• Write agency briefs for social media and digital agencies, and work with the agencies to optimise results
• Negotiate all third party marketing channels, including but not limited to contra deals with trade press, associations, as well as paid advertising opportunities across multiple platforms.
• Create and implement strategy for driving pre-registration conversion
• Work with the PR agency to deliver world-class coverage pre-event, during the event, and post event.
• Work with strategic partners to drive attendance to the events
• Plan and execute a content marketing plan for the event
• Work with exhibitors and sponsors to deliver exhibitor marketing support, the exhibitor manual and logins to the exhibitor portal.
• Conduct post event analysis and collate feedback through surveying attendees.
• Work with the Registration Manager to ensure efficient pre-registration process
• Work with marketing executive to ensure effective delivery of marketing campaigns

Performance Monitoring:

• Manage the marketing activities for specific shows ensuring the implementation of the marketing action plan on a day to day basis
• Implement a reporting system to monitor all marketing activities
• Ensure the maintenance of an online and hard copy archive of marketing materials and communications
• Conduct market research, analyse feedback and develop strategy and actions to improve defined shows year on year
• Ensure all visitor enquires are registered and addressed in a timely manner
• Ensure the web content management system is updated and managed with defined show website content in English and/or Arabic
• Create the communication/ e-mail newsletters being sent out for the visitor e-marketing campaign and monitor communications response data and other performance and marketing metrics.
• Lead the design and production of defined marketing collateral including ticketing, press packs, advertisements, booklets and other aspects of the event marketing mix
• Ensure external agencies and contractors are delivering quality work and within the assigned deadlines and budgets
• Lead and support the PR campaign as required to execute pre-show newspaper advertising campaigns

Relationship Management/ PR :

• Plan visits strategically to similar industry exhibitions/ events
• Provide regular reports and feedback
• Manage the PR for shows
• Liaise and negotiate with trade publications to secure contract deals and execute all required marketing activity

People Management:

• Support knowledge transfer of Marketing to the wider team
• Manage the Marketing activity during the build, open and breakdown of specified shows
• Provide consistent direction and support to achieve targets and build a high performance team
• Identify training needs within the team as and when required
• Enhance team productivity through skills development through coaching and training
• Ensure objective and periodic administration of the performance appraisal process followed by monitoring of feedback implementation for the team

Self-Development:

• Strive to achieve the highest levels of proficiency on all the competencies and skills required to perform the role
• Identify the training and development requirements for self and agree on them with line manager to ensure training is arranged
• Set personal performance objectives at the start of the year in discussion with line manager and achieve them over the following year

Requirements

• Bachelors Degree in Business Management / Masters in Business Administration with a specialisation in Marketing
• Certification course in Mass Communication/ Advertising/ Marketing
• 3-5 years of experience in a Marketing role in an organisation of similar scope and size
• Arabic Speaking
• Advanced knowledge of Marketing Strategies
• Leadership skills
• Excellent relationship management
• Advanced knowledge of EBMS
• Knowledge of MS Office tools (MS Word, PowerPoint, Excel, etc.)
• Excellent communication skills

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