Job Description

Job Title Marketing Manager month

Description

Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.

Informa Markets creates global platforms for industries, specialist markets and customers to trade, innovate and grow, delivering over 550 events annually, specialist digital content and actionable data solutions.



SUMMARY:

We are seeking a digitally savvy, highly motivated marketing manager with experience in designing and delivering complex integrated campaigns. The individual needs to be analytical and data orientated with a history of testing and optimisation, but with creative flair and exceptional attention to detail. The candidate should have experience in marketing automation technologies and be accustomed to delivering in a fast-paced, dynamic environment.

JOB PURPOSE:

To deliver successful marketing campaigns for a large healthcare exhibition in line with agreed KPIs

KEY PERFORMANCE INDICATORS:

• Delivery of marketing campaigns in line with business objectives set by the Marketing/Event Director
• Adherence to timelines and budgets
• Marketing KPI report

MAIN DUTIES AND RESPONSIBILITIES:

TEAM MANAGEMENT FOR TACTICAL DELIVERY

• Oversee 1 or more marketing executives working on Arab Health and assist in managing their time/workloads as they also work on additional events.
• Provide guidance, feedback, and inspiration to executives to achieve optimised delivery for show campaigns
• Work with executives & marketing team to ensure successful delivery of marketing campaigns in line with agreed KPIs, event, and divisional strategy
• Reflect the high-performance culture of the marketing team

ANALYSIS & INSIGHT

• Monitor campaign performance, produce relevant and timely reports, and recommend changes to campaign execution based on data insights
• Share relevant insights with the sales and event team to drive revenues or pursue new opportunities
• Work with data & insights specialists to capture relevant and timely data (onsite & post-show surveys, registration forms, industry research, etc)
• Work with internal teams to ensure data governance and data management policies are adhered to
• Provide pre-agreed reports during and post-campaign to monitor channel effectiveness and ROI
• Use recommended campaign analytics dashboards daily to monitor performance
• Contribute to a culture of testing and metrics-driven decision-making in the team

PLANNING & CAMPAIGN MANAGEMENT

• Build operational implementation plans and ensure adherence to deadlines (including Gantt charts, Time & Action Plans, Content Calendars, and Budget Trackers)
• Identify target media, associations, industry partners, and social media influencers and determine how they fit within the integrated campaign
• Maximise marketing budgets in line with plans and maintain budget trackers
• Appoint and manage external suppliers
• Work with internal teams and external agencies to deliver digital marketing, social media, and PR in line with marketing plans to hit agreed KPIs
• Optimise spending across marketing channels
• Identify paid media requirements and negotiate media buy (either directly or through an agency)
• Recommend website optimisation to maximise relevant traffic and conversion

MARKETING EXECUTION

• Become comfortable with the target universe and key segments within the target universe
• Understand personas, value propositions, and messaging for each of the key segments
• Copywriting - according to strengths within the team - in line with the content calendar and messaging
• Send timely, relevant communications through a full mix of channels and optimise the effectiveness of these channels
• Monitor and adjust digital marketing activity based on performance metrics
• Develop and deliver Content Calendar through relevant channels (email marketing, social media, digital marketing, direct mail, etc)
• Manage PR agency (internal or external) with input from event manager/event director
• Establish relationships with and manage strategically important partners to ensure maximum exposure at the lowest cost to show budget
• Maintain active social media channels in line with market expectations, monitor engagement, and maximise conversion
• Coordinate the design and production of all marketing collateral to be determined within the marketing plan
• Ensure all marketing collateral, email marketing, website content, and digital marketing is thoroughly proofed, adheres to brand guidelines and agreed Informa standards

Qualifications

Minimum Education Level:

• Educated to degree level or equivalent

Background Knowledge, Skills & Experience:

• Substantial experience managing full marketing campaigns
• Thorough understanding & experience in digital (PPC, SEO, online advertising) and direct marketing
• Database development and growth including segmentation / advanced targeting
• Analytical and questioning mindset
• Significant exposure to design and print suppliers/agencies
• Strong copywriting skills
• Deadline and target driven
• Experience working in a pressurised environment
• Excellent verbal and written communication skills
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel and

Desirable

• Experience in Events, Exhibitions, and/or Conferences
• Experience in using marketing automation technology (preferably Eloqua)
• Experience working with CMS platforms (but coding knowledge not required)
• Experience in managing social media through scheduling platforms such as Sprout Social or Hootsuite, etc. Andexperience in social media listening and sentiment analysis
• Experience in marketing analytics and reporting platforms (Google Analytics/Adobe or others)
• Formal business/marketing higher education qualification
• Experience using Eloqua and/or Adobe Experience Manager
• Events marketing experience

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