Job Title: Marketing Lead

Job Code: 174/002/271

Location: Sharjah

Salary: AED 13,000 - 15,000

Industry: Manufacturing

Job Brief:

We are seeking a Marketing Lead to lead our efforts in positioning the company as a global industry leader. As a Marketing Lead, you will be responsible for coordinating marketing activities and strategies, as well as generating and qualifying leads. If you\'re passionate about driving a brand\'s success and creating impactful marketing campaigns, this role is for you.

Job Responsibilities:

Digital Marketing:

- Manage the company website, ensuring regular content updates and SEO optimization.

- Oversee social media platforms (LinkedIn, Instagram, YouTube):

a) Drive increased traffic to the company website.

b) Create and curate engaging content for posts, including original content and industry news.

c) Maintain brand consistency and address unauthorized published content.

- Develop and distribute industry and customer newsletters.

Brand Guardianship:

- Prepare and maintain the company\'s branding manual (AAE visual identity).

- Communicate, educate, and enforce the use of the branding manual throughout the organization.

Commercial Support:

- Create master decks for various purposes, including products, technical data sheets, capabilities, and corporate presentations.

- Coordinate photography projects as needed by the organization.

- Produce graphic and digital content for marketing campaigns.

- Collaborate on co-marketing campaigns with clients.

Exhibitions and Workshops:

- Coordinate the company\'s participation in selected exhibitions, including venue booking, stand design, sample and merchandising preparation, and shipping.

- Collaborate with the sales department on concept design, promotions, and marketing campaigns for exhibitions.

- Provide support for exhibition stand setup and dismantling.

- Coordinate meeting schedules during exhibitions.

Market Intelligence:

- Propose and manage market intelligence tools for monitoring military programs in Land and Navy segments, ensuring the information is shared and updated within the team.

- Create competitive analyses of AAE\'s value proposition.

Customer Experience:

- Design and implement brand spaces, such as showrooms, at customer locations.

Implement brand spaces within the company premises.

- Maintain the branding manual within the company.

- Address marketing needs from various areas within the company.

- Develop merchandising ideas for employees.

Public Relations:

- Write and publish relevant press releases to maintain a positive public image.

Inbound Sales (Generation of Qualified Leads):

- Review and contact prospects supplied by the Sales department to qualify them as potential customers for AAE.

- Develop strategies, including pull and push approaches, to attract new prospects to AAE, exploring new markets, channels, and customer segments.

- Collaborate with the Sales team to establish criteria for prospect qualification before transferring them to Outbound Sales.

- Monitor customers\' websites and industry news for new product launches or updates.

- Provide support for ad-hoc projects with clients as needed.

Job Requirements:

- 3-5 years\' experience in marketing positions, preferred in B2B companies

- Experience with digital marketing and branding with exposure to global environment

- Bachelor and/or post-graduate studies on marketing or international business

- Female candidates are preferred

- Candidates who are immediately available and based in UAE will be preferred

- Languages: proficient in English, Arabic and other languages are a plus

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