Job Description

Job Title INT

Description

About GMG:
GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG's investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets.
About the Role:
The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, Social media, Corporate Communication, Retail Brand Marketing, etc., to support the marketing strategy and objectives.
Core Responsibilities:
Translates the Marketing objectives into clear, concise and understood briefs ensures execution as per business standard

Coordinates with internal and external stakeholders to ensure smooth execution of marketing initiatives

Maintains records of marketing expenses, agency fees and regularly updates management on budget expenditure and overall costs

Ensures adherence to the corporate brand guidelines (branding layout and display, social media, etc.) in all marketing initiatives

Creates and manages a monthly communication summary report to keep stakeholders abreast of completed activities
Social Media:
Manages social media presence through effective handling of the company's social media accounts with social media companies such as Facebook, Twitter, YouTube etc. on daily basis

Supports conceptualization and execution of promotional activities and events for brands and services through social media channels

Maintains and tracks data to analyze and monitor the effectiveness of various aspects of social media campaigns such as community, traffic, conversations and engagements, leads and conversions

Creates and manages periodic communication summary report of all social media activities to keep the team abreast of ongoing and completed initiatives

Participates in various tasks related to community management and content generation
Events Management:
Researches and identifies suitable events opportunities and makes suggestions for the brand event participation

Co-ordinates with event management agencies for all activities and logistical matters related to the management, administration, implementation and delivery of events, including securing and booking suitable venues

Maintains records of the Business Unit's events and initiatives including details on event participation etc., for the purpose of enhancing the members and contacts' database
Public Relations:
Provides support in executing on the PR strategies, campaigns, and initiatives to improve brand recognition, understanding and awareness.

Maintains effective working relationships with media and PR agencies

Monitors the media, including newspapers, magazines, journals, broadcasts, newswires, for opportunities for clients
Retail Marketing:
Plans and executes brand marketing initiatives to enhance consumer experience at stores and maximizes loyalty towards the brand

Participates in planning the seasonal brand campaign initiatives, and drives the implementation at stores across the GCC, as per the overall marketing strategy

Shares the plan with internal/external teams and integrates them in planning/execution

Ensures execution of brand campaigns within the pre-assigned budget/deadline

Ensures stores are constantly on track and well maintained
Corporate Communication (GMG Specific):
Participates in launching and executing e-mail marketing campaigns

Identifies, develops and executes communications strategy for key media contacts and customer references.

Creates and delivers press releases, media relations content, case studies, executive bios, corporate newsletter content, and speaking proposals

Researches media coverage and industry trends

Supports in translating and conceptualizing the Group's mission, vision and values into a corporate culture within the business using suitable platforms for communication
Self-Management:
Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year

Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development

Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth
Job Requirements:
Bachelor's Degree in Marketing, Public Relations or any relevant discipline

Experience:
A minimum of 1-3 years of relevant experience
Skills:
Language skills
Strong English and Arabic language skills (written and spoken)
Additional skills
Creative thinking skills
Communication skills
Awareness of social media trends

Key Interactions:
Internal Interactions
Divisions/Business Units/Departments
Brand/category/sales functions
Product teams
External Interactions
Vendors/Consultants
Social media companies
Local authorities
Events Promoters
Media Channels

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