Job Description

Job Title Marketing Executive

Description

About GMG:GMG is a global well-being company retailing, distributing and manufacturing a portfolio of leading international and home-grown brands across sport, food and health sectors. Its vision is to inspire people to win in ways that make the world better. Today, GMG's investments span across four key verticals: GMG Sports, GMG Food, GMG Health, and GMG Consumer Goods. Under the ownership and management of the Baker family, it has become a leading global company, affiliated with the world's most successful and respected brands in the well-being sector. Working across the Middle East, North Africa, and Asia, GMG has introduced more than 120 brands into its markets. About the Role:The role holder is responsible for ensuring effective implementation of Marketing activities across the relevant focus area: Events, PR, Social media, Corporate Communication, Retail Brand Marketing, etc., to support the marketing strategy and objectives. Core Responsibilities:Translates the Marketing objectives into clear, concise and understood briefs ensures execution as per business standard Coordinates with internal and external stakeholders to ensure smooth execution of marketing initiatives Maintains records of marketing expenses, agency fees and regularly updates management on budget expenditure and overall costs Ensures adherence to the corporate brand guidelines (branding layout and display, social media, etc.) in all marketing initiatives Creates and manages a monthly communication summary report to keep stakeholders abreast of completed activitiesSocial Media:Manages social media presence through effective handling of the company's social media accounts with social media companies such as Facebook, Twitter, YouTube etc. on daily basis Supports conceptualization and execution of promotional activities and events for brands and services through social media channels Maintains and tracks data to analyze and monitor the effectiveness of various aspects of social media campaigns such as community, traffic, conversations and engagements, leads and conversions Creates and manages periodic communication summary report of all social media activities to keep the team abreast of ongoing and completed initiatives Participates in various tasks related to community management and content generation Events Management:Researches and identifies suitable events opportunities and makes suggestions for the brand event participation Co-ordinates with event management agencies for all activities and logistical matters related to the management, administration, implementation and delivery of events, including securing and booking suitable venues Maintains records of the Business Unit's events and initiatives including details on event participation etc., for the purpose of enhancing the members and contacts' database PublicRelations: Provides support in executing on the PR strategies, campaigns, and initiatives to improve brand recognition, understanding and awareness. Maintains effective working relationships with media and PR agencies Monitors the media, including newspapers, magazines, journals, broadcasts, newswires, for opportunities for clients Retail Marketing: Plans and executes brand marketing initiatives to enhance consumer experience at stores and maximizes loyalty towards the brand Participates in planning the seasonal brand campaign initiatives, and drives the implementation at stores across the GCC, as per the overall marketing strategy Shares the plan with internal/external teams and integrates them in planning/execution Ensures execution of brand campaigns within the pre-assigned budget/deadline Ensures stores are constantly on track and well maintained Corporate Communication (GMG Specific): Participates in launching and executing e-mail marketing campaigns Identifies, develops and executes communications strategy for key media contacts and customer references. Creates and delivers press releases, media relations content, case studies, executive bios, corporate newsletter content, and speaking proposals Researches media coverage and industry trends Supports in translating and conceptualizing the Group's mission, vision and values into a corporate culture within the business using suitable platforms for communication Self-Management: Defines performance goals at the start of the year in discussion with the reporting manager and ensures that the goals are achieved during the course of the year Takes ownership of his/her own learning agenda by identifying development needs in consultation with the manager and agreeing on the individual development plan which goes beyond just training and development Keeps abreast of professional developments, new techniques and current issues through continued education and professional growth Job Requirements:Bachelor's Degree in Marketing, Public Relations or any relevant disciplineExperience: A minimum of 1-3 years of relevant experienceSkills:Language skillsStrong English and Arabic language skills (written and spoken)Additional skillsCreative thinking skills Communication skills Awareness of social media trendsKey Interactions:Internal InteractionsDivisions/Business Units/Departments Brand/category/sales functions Product teamsExternal InteractionsVendors/Consultants Social media companies Local authorities Events Promoters Media Channels

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