Description

Marketing Executive

Company: Air Arabia PJSC (G9)

Location: Sharjah, AE

Country: AE

Job Purpose

Responsible for executing and monitoring the production of all ATL/BTL marketing and advertising campaigns ensuring artwork and products developed are in conformity with agreed quality standards and in compliance with the company\'s guiding principles in terms of branding and corporate image. Ensures all expenditure is as per approved budget; coordinates marketing campaigns for assigned regions and all hubs.

Key Result Responsibilities

Works as a primary contact between marketing team and external suppliers to source for marketing production and required material such as printing press, digital printing, giveaways, banners, display stands, etc.

Identifies suppliers, negotiates prices and SLAs (Service Level Agreements) to out-source services with competitive rates and quality based on identified needs.

Supports the marketing plans and campaigns across the entire Air Arabia network. Coordinates between marketing &CC team, Hubs/Outstation, E-commerce, suppliers and partner organizations thru confirming marketing requirements, and campaigns briefs received from Commercial Managers in terms of budget, quality; and design.

Manages the system in terms of workflow thru prioritizing and delegating work to the creative and Studio team.

Liaises with the creative team on agreed artwork to approve and facilitate timely production ensuring conformity with approved standards in terms of quality, quantity, delivery, distribution, display and publishing.

Checks, audits and verifies design and artwork versus briefs, plans and budgets ensuring all are in line with Company\'s branding and corporate image standards.

Prepares budget for ATL/BTL marketing expenditure for all hubs and submits to Finance division.

Qualifications (Academic, training, languages)

Bachelor Degree in Marketing, Management or equivalent.

A certificate in Graphic Design is a plus.

Capable of using technology systems and tools, proficient in Microsoft Office, Internet and web-search.

Fluent in English Language (Arabic is a plus).

Work Experience

At least 5+ Years of extensive experience in a similar role preferably with an airlines company/ leading Marketing Agency.

Cost driven performer; capable for managing needs in a cost-effective manner without compromising quality.

Must be capable of working on multiple projects simultaneously and meet deadlines.

Advanced project management skills combined with budgeting experience.

Employs a balance of technical expertise, and interpersonal relations to build trust with external parties such as suppliers and vendors, ensure smooth operations and drive business results by executing initiatives that support company\'s objectives.

Ability to anticipate customers\' expectations and market trends and incorporate them in creative designs and messages.

Good financial Analysis and Cost Analysis skills.

Flexibility and adaptability to changing environments and high work-pressure.

Demonstrates the ability to contribute and successfully deliver against business strategy and set KPIs.

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