Job Description

Position

TAG Heuer: The Swiss Avant-Garde watchmaker since 1860. Avant-garde is our culture and philosophy. Our unique heritage is built on a disruptive mindset, an innovative approach, and a cool and free-minded spirit to think ahead and establish records. If you like challenges, out-of-the-box thinking and teamwork, there is an opportunity for you in Dubai as we are looking for a highly motivated:

MARKETING EXECUTIVE (M/F)
MIDDLE EAST INDIA AFRICA

Main responsibilities :

Reporting directly to the Marketing & Communication Director, you oversee key markets of the Middle East subsidiary, including: Kingdom of Saudi Arabia, Kuwait, Pakistan, Bahrain, Jordan, Iraq, Oman, India, Turkey and Israel.

Expert of your markets, you are responsible for the full 360* Marketing activations, operations and analysis of your zone, working in conjunction with the Area Sales Managers and the brand partners' Marketing teams.

Lead 360 marketing plans:

• Build online and offline marketing plans to develop TAG Heuer in different region's countries
• Manage ROI and effectiveness of marketing activities across business channels: sell-out and profitability driven, KPIs and P&L are driving actions and monitoring performance
• Elaborate, follow-up and oversee marketing, media, event and PR budgets for your zone, including operational admin
• Coordinate on business drivers across all related stakeholders in the Subsidiary
• Lead Management country visits, Monthly reports and quarterly review

Drive the Brand omnicanal media strategy:

• Elaborate, implement and follow-up the media plan
• Set-up a pro-active collaboration with our media Agency and production companies and an efficient relationship with our Retailers
• Lead monthly competitor's media review with agency

PR & Brand awareness

• Grow the Brand PR SOV
• Coordinate with the region to promote brand novelties
• Manager the Influencer marketing plan
• Responsible for E-retail and SM visibility and content on both Brand & Partners channels: guarantying to the brand a share of voice >= market share
• Assess and benchmark competitor's monthly activations

Trade Marketing, eventing & sponsorship activations

• Lead eventing and sponsoring activations in your zone
• Maximize ROI and brand awareness
• Hack our Retail networks by implementing an agenda of Mall take-over, animations concepts, boutique events with the support of the Retail Team
• Amplify trade fairs developing innovative animation concept with a P&L approach
• Optimize Retail and e-retail 360* content according to customers profiling and innovation plan

Business intelligence

• Identify opportunities & strategies to take out best practices and drive media innovation
• Create quantitative and qualitative monthly/quarterly brand performance reports

CRM

• Clienteling/Customer Journey mapping
• Build a reward strategy
• Settle 3rd party Partnerships to drive traffic

Partners coordination & localization

• Keep Tag Heuer on top of everyone mind by maintaining a calendar of visits in all your markets
• Reinventing our partnerships while building relationship of trust with our Retailers/Partners
• Be connected and stay aware of your markets trends to identify new & disruptive opportunities

Profile

A STARTUP MINDSET: You are dynamic with a positive spirit ready to work in a startup mode environment. Your open-minded spirit and self-starter attitude help you to work effectively in a fast-paced and dynamic environment. You are rigorous, energetic, self-motivated and results-oriented thanks to strong organizational skills

AN ENTREPRENEUR APPROACH: You have proven that you are organized with an ability to manage projects in full autonomy. We expect you to create performance-led activations while never losing sight of our customers. You'll need to have a high level or communication with a go to market approach, ensuring implementation to drive sales

A GLOBE TROTTER AUDACITY: You love going above and beyond whether it is through proposing out of the box solutions but also traveling to put in action your work. You adapt easily to changes and you will bring up new ideas and solutions with strong analytical skills.

A RETAIL AGILITY: You have a strong understanding of the retail environment in fast moving industries. You are creative and passionate about new trends in lifestyle, arts, new technologies and sports and if our slogan has a real meaning for you then we can't wait to receive your application!

A BIG ATTENTION TO SMALL DETAILS: From handling data with accuracy to ensuring perfect execution of your work, you are focused and organized.

Your experience :

• Master's degree in marketing communication or Business Development
• 3+ years' experience in retail and digital transformation (Luxury, Sport or Cosmetics industries are a plus)
• Fluent in English. Arabic is a real plus (written & spoken)
• Proven good understanding of the luxury environment and of the Middle East culture
• Delivered brand and category growth for premium brands - in mature market conditions
• Strong negotiation skills & Inspirational personality to drive projects
• Excel and Power Point expertise is needed - Photoshop is a plus