Job Description

Position overview

The Marketing Executive shall contribute to, and develop integrated marketing campaigns and marketing related tasks. The marketing executive's role includes planning, organizing campaigns, events, sponsorship/tie-ups, advertising, public relations and research.

Responsibilities

Plan and prepare advertising and promotional material to increase sales of products or services, working with customers, company officials, sales departments and advertising agencies.

Gather and organize information to plan advertising campaigns.

Work with a creative agency produce materials of visual impact and within brand guidelines

Direct, motivate, and monitor the mobilization of a campaign team to advance campaign goals.

Confer with department heads or staff to discuss topics such as contracts, selection of advertising media, or product to be advertised.

Plan and execute advertising policies and strategies for organizations.

Assist with annual budget development.

Process all correspondence and paperwork related to vendor accounts.

Review samples and proof reading and illustration for advertisement artwork, and provide samples.

Visit shops to view marketing activities and to maintain consistent image across them.

Involve key stakeholders for product at each stage of campaign, and report results once completed

Liaise with media, printers and publishers as required and managing the production of marketing materials such as leaflets, flyers, posters and newsletters, including e-newsletters, etc...

Liaise with events coordinators, organize and attend conferences, receptions, events and exhibitions, including compiling product and literature lists to display or demonstrate

Monitor competitor activity and generate leads for products and services;

Maintain and update POS and in store visuals

Source and secure sponsorship and tie ups with corporate companies and clubs

Evaluate marketing campaigns

Monitor competitor activity

Liaise, prepare and develop content for social media platforms

Build up Optica Corporate branding and awareness

Assist with Corporate Social Responsibility and PR

Competencies

Minimum of Bachelor's degree

Minimum 2 years work experience in a similar position

Knowledge about digital marketing, social media as well as traditional marketing

Computer literate (MS Office)

Creative Application (Photoshop/Adobe Illustrator) would be a plus

Fluent in English mandatory

Good organizational skills

Time management

Communication and Media

Sales & Marketing

Active Listening

Critical Thinking

Creative

Deductive Reasoning

Independence

Leadership skills

Job Type: Full-time

Application Question(s):

Are you Bahraini?
Experience:

* Marketing : 2 years (Required)