Job Description

We are looking for a Female Marketing and Events Manager. RESPONSIBILITIES Digital Marketing

• Develop and execute the digital marketing strategy, including SEO/SEM, marketing database, email, social media & affiliate marketing.
• Create high-quality, highly-engaging and creative written and visual contents for each social media campaigns including Facebook Ads & Tiktok Ads.
• Drive & grow the brand through all communication platforms, including Instagram, Facebook, Tiktok, YouTube, Twitter, LinkedIn, Email, SSM.
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) on a weekly and monthly basis.
• Identify trends and insights, and optimize spend and performance based on the insights.
• Maintain a content marketing calendar that schedules all aspects of the creation and delivery of content across all platforms, including email, web, blog and social media.
• Develop optimization strategies that increase the company's website search engine results rankings including link building strategy.
• Create and update weekly and monthly reports - including leads generated from digital marketing activities, paid and organic, conversion rates, cost per lead, cost per acquisition, etc.

Events & PR

• * Develop brand and marketing strategies and communicate recommendations to the marketing team.*
• Prepare an Annual Events Calendar & monthly events calendar that includes outreaches, club events & community events.
• Oversee and manage the PR and events to proactively position the brand in the public.
• Identify target audiences and create and develop innovative marketing campaigns, tools, and activities.
• Measure and report performance of all marketing campaigns, and assess ROI and KPIs. - on a weekly & monthly basis.
• Monitor market trends, research consumer markets and competitors' activities.
• Managing the marketing budget and ensuring that all marketing activities are in line with the brand identity.
• Build strategic relationships with key industry players & brands for membership privilege benefits, brand association, including for events & promotions.
• Build relationships with media outlets relevant to the industry.
• Lead generation ideas - identify high traffic areas within the vicinity to conduct booth activations and outreaches.
• Manage, measure, monitor & re-evaluate lead generation campaigns and conversion rates.
• Create and update weekly & monthly reports - including leads generated from marketing activities, conversion rates, cost per lead, cost per acquisition, etc.

REQUIRED CRITERIA Minimum 3 years' relevant experience in a 360-degree marketing position. Bachelor's Degree.
*

• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience in optimizing landing pages and user funnels.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Firebase, Adjust, WebTrends).
• Experience in setting up and optimizing Google Ads campaigns.
• Working knowledge of Marketing Automation tools, HTML, CSS, and JavaScript development and constraints and Wix, Adobe Photoshop, Illustrator and Premiere Pro.
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Market research capabilities for competitor reviews.
• Excellent English writing and communication skills.
• A passion for marketing and a willingness to learn new skills.
• Strengths in problem solving, issue-resolution, attention to detail, and ability to multitask.
• Proven track record of success in events marketing from conceptualization to implementation.
• Capable of building and maintaining brand relationship.
• High creativity with marketing and event strategies.
• Experience in interpreting consumer data and making business recommendations to drive event performance.
• Experience with managing a budget.
• Good time management and prioritizing capabilities, ability to complete a high volume of tasks and projects with little to no guidance and tight deadlines.
• Team player with positive attitude. Should display personal drive to succeed and achieve.
• Dynamic and confident individual.
• Good understanding of Microsoft Office (Word, Excel, PowerPoint).
• Interested in Health, Fitness and Wellbeing.

Job Types: Full-time, Permanent Salary: AED7,500.00 - AED8,000.00 per month Application Question(s):

• Only applicants that meet the criteria listed will be considered, do you meet the criteria?
• Are you female?
• Are you located in Dubai? If so, which part?
• What are your salary expectations?
• When is a potential start date for you if your application is successful

Education:

• Bachelor's (Required)

Experience:

• Marketing: 2 years (Required)

Language:

• English (Required)