Job Description

Role Overview
We are looking for a hands-on Marketing Executive who will take full ownership of planning, executing, monitoring, and optimizing all marketing activities. This is a full-time role requiring strong execution skills, attention to detail, and the ability to manage multiple marketing channels independently.

Key Responsibilities

Digital Marketing & Growth

Plan, execute, and optimize SEO activities (keyword research, on-page optimization, content structuring, basic technical follow-up) Create, manage, and optimize paid advertising campaigns on Google Ads and Meta (Facebook & Instagram) Define targeting, budgets, creatives, and A/B testing strategies Monitor daily campaign performance, leads, conversions, and ROI Implement and track Meta Pixel, Google Tag, and GA4
Marketing Offers & Occasion-Based Campaigns

Plan and execute marketing offers for key occasions such as New Year, Ramadan, Eid, summer, back-to-school, and awareness months Align clinic and pharmacy offers in a structured and compliant manner Translate business objectives into clear promotional campaigns Ensure consistent communication across social media, website, ads, WhatsApp, and in-clinic touchpoints Track performance and recommend data-driven improvements
E-commerce & Website Performance

Monitor e-commerce performance including traffic, conversions, drop-offs, and top-selling products Coordinate website updates, banners, offers, and landing pages Ensure campaigns are aligned with available products and services Identify opportunities to improve online sales, visibility, and user experience Track marketing impact on online and pharmacy sales
Content & Brand Execution

Manage social media content calendars and posting schedules Write captions, basic ad copy, and website content Upload and manage website content and promotional pages Ensure consistency in branding and messaging across all platforms
Events & Activations

Plan and execute events, workshops, and collaborations Manage marketing communication before, during, and after events Coordinate on-ground marketing activations Track leads, bookings, and engagement generated from events
Reporting & Optimization

Prepare weekly and monthly marketing performance reports Track KPIs including leads, bookings, CPL, conversion rates, and ROI Optimize campaigns based on performance insights Maintain structured documentation of campaigns and offers Proactively suggest improvements to marketing performance
Requirements

Proven experience in end-to-end digital marketing execution Strong knowledge of Google Ads, Meta Ads, and analytics tools Ability to manage campaigns independently and take full ownership Strong organizational and reporting skills Experience in healthcare, wellness, retail, or e-commerce is a plus
Job Type: Full-time

Application Question(s):

* What is your expected salary?