Job Description

Job Summary

The Marketing & PR Executive is responsible for developing and executing PR strategies, managing influencer partnerships, supporting brand campaigns, and ensuring strong visibility across digital and traditional media platforms. This role requires a creative, organized, trend-driven professional who understands social media, brand storytelling, and influencer marketing across the GCC.

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Key Responsibilities

Influencer Marketing

Identify, evaluate, and recruit influencers across Tier 1-3 aligned with brand goals. Manage influencer communication, negotiations, contracts, and deliverables. Coordinate invitations for events, launches, tastings, and media previews. Track influencer content, performance, and ROI (reach, EMV, engagement). Build and maintain an updated talent database (local, regional, niche categories). Ensure all influencer collaborations follow brand guidelines and campaign KPIs.
PR & Communications

Support PR planning including press releases, media alerts, and story angles. Manage press lists, media outreach, interview coordination, and follow-ups. Monitor media coverage and prepare weekly or monthly PR reports. Assist in building relationships with journalists, editors, freelancers, and media platforms. Draft and edit PR copy: event notes, speeches, bios, captions, campaign messaging.
Campaign Support

Assist in planning and executing 360 brand campaigns (digital, social, on-ground). Coordinate content shoots with photographers, videographers, and creative teams. Support in brand activations, launch events, and campaign rollouts. Ensure brand consistency across all communication touchpoints. Contribute creative ideas for brand storytelling, influencer hooks, and campaign angles.
Event Management

Support event planning logistics: guest lists, RSVPs, talent coordination, and on-ground support. Manage influencer check-in, briefing, content capture, and post-event follow-up. Prepare post-event reports summarizing coverage, KPIs, and insights.
Reporting & Research

Track competitors, trends, and emerging influencers. Analyze data from social platforms and influencer collaborations. Prepare performance decks, campaign recaps, and monthly reports.
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Required Skills & Qualifications

Bachelor's degree in Marketing, Communications, PR, or related field. 1-3 years experience in PR, influencer marketing, or social media (agency or hospitality preferred). Strong communication and copywriting skills. Understanding of UAE media landscape and GCC influencer ecosystem. Ability to multitask, manage deadlines, and work in a fast-paced environment. Creative thinker with strong aesthetic and brand understanding. Proficiency in Instagram, TikTok, social analytics tools, MS Office, and Google Workspace.
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Preferred Experience

Experience in hospitality, F&B, retail, or lifestyle brands. Familiarity with PR tools (Meltwater, Tagger, Kolsquare, etc.). Arabic is a plus but not required
Job Type: Full-time