Job Description

Job Title:

Marketing Executive

Location:

Dubai, UAE

Company:

PFS Group of Companies

About the Company

PFS Group of Companies and its associates are leading providers of premium wellness and sports solutions. Our portfolio includes luxury

hot tubs, spas, steam rooms, cold plunge tubs

, and world-class

sports infrastructure systems

. Serving residential, commercial, and hospitality sectors, we are committed to delivering excellence in quality, aesthetics, and performance--enhancing both personal wellness and professional sports environments.

Position Overview

We are looking for a

creative, data-driven, and tech-savvy Marketing Executive

with hands-on experience in

digital marketing, website management, SEO, and graphic design

. This role involves strategizing and executing marketing campaigns, managing the company's online presence, generating leads, and collaborating across departments to strengthen brand identity and business growth.

Key Responsibilities1. Market Research & Strategy

Conduct market and competitor research to identify trends, consumer behavior, and new opportunities. Support in developing comprehensive marketing plans and promotional campaigns. Benchmark competitors and recommend innovative strategies to enhance brand positioning. Contribute to marketing budgets, advertising plans, and performance tracking.

2. Digital Marketing & Lead Generation

Plan, execute, and manage digital campaigns across

Google Ads, Meta Ads

, and other online platforms. Implement

SEO strategies

to increase organic traffic and search visibility. Use

CRM and automation tools

to manage leads and optimize conversion funnels. Analyze campaign data to generate performance reports and actionable insights. Coordinate with the sales team to align marketing initiatives with business objectives.

3. Graphic Design & Visual Content

Create visually appealing designs for digital and print media such as brochures, flyers, banners, and catalogs. Develop engaging content for social media, advertisements, reels, and email campaigns. Manage

photography, videography, and video editing

for marketing materials. Ensure all visuals and creatives reflect consistent brand identity and messaging.

4. Website Management & SEO

Oversee and update the company's website to ensure accurate, engaging, and optimized content. Track website performance and analytics, and propose improvements for better user experience and SEO ranking. Collaborate with developers for technical updates and UX enhancements.

5. AI & Innovation

Utilize

AI-driven tools

for content creation, analytics, and marketing automation. Stay updated with emerging digital trends to implement innovative marketing approaches.

6. Collaboration, Events & Reporting

Work closely with sales, design, and operations teams to align marketing goals with business strategies. Assist in planning and executing

events, exhibitions, and webinars

to enhance brand visibility. Maintain a structured content calendar and library of creative assets. Prepare detailed campaign reports highlighting ROI and performance insights.

Qualifications & Requirements

Education:

Bachelor's degree in Marketing, Design, Communications, or related field.

Experience:

2-4 years in digital marketing, marketing communications, or graphic design. Proficiency in

Adobe Creative Suite, Canva

, and digital platforms such as

Google Ads, Meta Ads, SEO tools, and CRM systems

. Strong understanding of

website CMS, SEO principles

, and online marketing strategies. Excellent creative, storytelling, and content creation abilities. Familiarity with

AI-based marketing tools

is an advantage. Strong communication, time management, and collaboration skills.
Job Type: Full-time

Pay: AED4,800.00 - AED5,500.00 per month

Application Question(s):

Are you available to join immediately?
Education:

Bachelor's (Required)
Experience:

UI/UX: 2 years (Required) Digital Marketing: 2 years (Required)
License/Certification:

* UAE Driving License (Required)