Marketing Executive Key Responsibilities (Summary):
Develop and execute a comprehensive digital marketing roadmap, ensuring consistent brand messaging across all channels.
Manage and maintain the company's social media presence across digital platforms.
Measure and report on the performance of all digital marketing campaigns, optimizing based on insights.
Create and implement effective digital marketing strategies to drive marketing-sourced revenue for events.
Monitor trends and insights, adjusting strategies for better performance and cost efficiency.
Oversee digital marketing and corporate communication activities for assigned events, business divisions, or products.
Plan and execute digital marketing campaigns (web, SEO/SEM, WhatsApp Business, Telegram, social media, and advertising) aligned with broader marketing strategies.
Handle Google AdWords, social media ads, SEO, and content production for events, coordinating with managers on budgeting and partner channel promotion.
Prepare and submit a marketing strategy document, campaign schedule, and content plan within 7 days of receiving the production brief.
Manage, effectively utilize and provide regular feedback to allocated branding staff Manage effectively, utilize and provide regular feedback to allocated branding staff
Travel to events as and when required, and ensure smooth execution is delivered
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate Motivate digital marketing team to achieve goals
Travel to Manipal as and when necessary for training, mentoring, and monitoring purposes
Proactively support and approach process-level, and strategy-level amendments made by Management ; and help evaluating change impact and risks analysis