Responsibilities:

Public Relations & Media Management:

• Develop and maintain strong relationships with Arabic media outlets.
• Create and implement effective public relations strategies to enhance brand image.
• Manage media inquiries and coordinate interviews and press releases.

Content Writing:

• Produce compelling and engaging content for various marketing channels.
• Craft press releases, articles, and promotional materials.
• Ensure all content aligns with the brand voice and messaging strategy.
• Content creation through assisting in photoshoots within the portfolio based on the pre-approved brief and storyboard.

Interpersonal and Communication Skills:

• Collaborate effectively with internal teams to align marketing efforts with overall business goals.

Translation Skills:

• Translate marketing materials and content from English to Arabic.
• Ensure accuracy and cultural appropriateness in translations.

Events Management & Community Engagement:

• Plan and execute inhouse & external events to promote the hospital\'s offerings & boost engagement.
• Foster community engagement through partnerships and outreach programs.

Advertising and Brand Management:

• Design and execute advertising campaigns to promote the organization.
• Oversee branding initiatives and ensure consistent brand messaging.
• Facilitate & support in media buying & planning.
• Assist with the execution of the marketing plan to achieve show / campaign objectives.
• Work cohesively with all members of the marketing team (PR, Digital and Design) to create an omni channel activation plan and drive implementation to maximize brand exposure.

Reporting & Analysis:

• Deliver reports and analysis on activation plans, associated expenditure and resulting return on investment.
• Monitor and benchmark competitor activities, category trends and consumer habits in the market, recommending plans and actions to ensure competitive advantage.

Other:

• Basic knowledge of social media marketing strategies.
• Preferably, the candidate has previous experience in healthcare marketing.
• Identify activation opportunities across channels and recommend innovative solutions.
• Liaise with internal team members (service team, brand team, etc.) as well as external teams (agencies, influencers and communities).
• Proficient user of MS Office (Excel, PPT, etc.)

Qualifications:

• Bachelor\'s degree in Marketing, Communications, or a related field.
• Proven 3-4 years\' experience in marketing roles, with a focus on public relations and media management.
• Strong written and verbal communication skills in both English and Arabic.
• Familiarity with healthcare industry practices and regulations is a plus.
• Creative thinking skills

Fakeeh University Hospital