Company Description Informa PLC is a leading international events, intelligence and scholarly research group. Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.
An exciting opportunity for a Marketing Executive to join the Informa Connect division has arisen. This is a hands-on position where you will be responsible for marketing training courses by using the promotional mix across different marketing channels. You will work closely with the team to ensure all business objectives are achieved and campaign tactics are executed on time. If you have a passion for marketing with experience in executing targeted campaigns, developing creative and forward-thinking marketing plans, and working in a fast-paced environment, this job is for you. Job Accountabilities and KPI
On-time implementation of over 200 campaigns
To manage all marketing channels effectively, within a budget and under time constraints
Include content and social media in your campaign planning
Building relevant and appropriate creativity into campaigns wherever possible
Timely completion of final event analysis
Number of leads \xe2\x80\x93 monitored and reported weekly
Email KPIs such as OR, CTR
Website bookings
Revenue
Key Responsibilities:
Planning, budgeting, and implementing effective training marketing campaigns
Full responsibility to leverage the marketing mix for omnichannel campaigns; with a focus on the performance of digital channels (including web, marketing database, email, social media, display and PPC advertising campaigns)
Design impactful demand-generation campaigns through all online and offline channels
Dedicated segmentation and targeting plan for all campaigns based on analysis and brief supplied
Set up products and campaigns in our marketing and CRM system
Manage email campaigns independently
Work on content such as blog posts, whitepapers, interviews, and reports for training
Social media management \xe2\x80\x93 managing social platforms such as Instagram, Facebook, Twitter, LinkedIn and Youtube
Ensuring related websites are fully up to date with the latest content and key messaging is displayed throughout
Identify a data acquisition strategy to grow the existing databases
Set up and management of media deals with external organisations to ensure maximum exposure at the lowest cost to training
Work closely with the telesales function on key campaigns and incorporate customer feedback
Coordination of design and production of all marketing collateral, including event brochures, advertisements, banners/emails etc.
Providing KPI reports for update meetings with Senior Marketing Managers
Qualifications Knowledge and Experience Required for the Role
1+ years working in a marketing role
Strong copywriting skills
BSc/MSc degree in business, marketing, journalism or related
Hand-on experience with a range of print and digital marketing channels
Demonstrated knowledge of Digital Marketing including email marketing
Additional Information Attributes Required for the Role
Motivated to perform
Adaptable to change and a fast-paced environment
Enjoys a challenge and finding solutions to problems
Positive in outlook and approach
A drive to improve and do things better
A willingness to do a variety of related job duties
Understanding of direct and digital marketing
Exposure to design
Ability to set goals and execute under tight deadlines
Arabic \xe2\x80\x93 nice to have
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