About the job Marketing Executive

Our client Established in 2001, they have emerged as an automotive aftermarket global player, specializing in the marketing and distribution of aftermarket automotive spare parts, automotive batteries, tires, and lubricants. Headquartered in the \'bustling trading hub\'\xe2\x80\x8b of Dubai, UAE, they operate a network of branch offices in Asia, Africa, and North America.

They are in search of a Marketing Executive to join their business. The hired resource will be responsible for both online and offline marketing especially corresponding with principles and designing marketing strategies for a B2C distribution network.

Responsibilities:

• Plan and implement the social media monthly calendars across all platforms on time for DAB and Auto Studio and grow the social media footprint every month.
• Run Social media campaigns for engagement and offer promotions.
• Support in designing social media creatives, video contents (stories, customer reviews/testimonials & other short videos), and urgent design requirements that can be managed in-house.
• Content writing and collateral development
• Maintain GMB profiles of DAB UAE, Qatar, and Auto Studio
• Plan and implement at least 4 marketing campaigns in a year for Auto Studio and DAB UAE & DAB Qatar.
• Host 2 community events in a year for DAB UAE/ Auto Studio
• Reach out to local business organizers in key communities to get brand exposure for the brand DAB & Auto Studio. Tie up with 4 partners in a year.
• Analyse/segment the DAB customer database by certain relevant customer characteristics & then execute campaigns like personalized campaigns, and retention campaigns, cross-sell campaigns, effective follow-up campaigns & more.
• Grow our customer email database & design 1 direct email marketing campaign per month.
• Update and maintain the asset library for DAB and Auto Studio that includes all creatives, pictures, promotion giveaways, customer success stories, Video content, and Testimonials for future advertising purposes.
• Support in the maintenance of the websites of Auto Studio and DAB.
• Liaising with agency for SEO and PPC campaigns for Auto Studio and DAB
• Develop and maintain the DAB and Auto Studio customer databases and expand lead generation to generate the targeted number of customer inquiries every month.
• Conduct marketing research to enhance the DAB and Auto Studio brand image & understand the customer better.
• Vendor management Supplier negotiations, Sampling, Price negotiations and procurement of marketing materials
• Marketing Inventory control for DAB and Auto Studio
• Perform other duties as assigned by your marketing manager from time to time.
• Analyse & present the DAB & Auto Studio Marketing reports to relevant stakeholders monthly.

Location: Dubai, UAE

Experience: 3-5 years

Salary: AED 4k-5k

Nathan & Nathan