Company Description

Informa PLC is a leading international events, intelligence and scholarly research group.

Our purpose is to champion the specialist. Through hundreds of powerful brands we work with businesses and professionals in specialist markets, providing the connections, intelligence and opportunities that help customers grow, do business, make breakthroughs and take better informed decisions. Informa is listed on London Stock Exchange and a member of FTSE 100, with over 11,000 colleagues working in more than 30 countries.



We are seeking a technology-oriented yet creative, marketing executive with the ability to develop, monitor and optimize outbound campaigns and product websites for large scale exhibitions within the Informa Connect division. The individual will be digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. The individual will be an imaginative copy writer with the ability to produce effective marketing collateral (email marketing, brochures, direct mail) and long copy pieces including blogs, press releases etc. He/she will be adept at translating this into other formats including social media posts, infographics, video storyboards and website content. The candidate must have exceptional attention to detail. Experience of marketing technologies (email marketing and CMS systems) is a must and automation experience is desirable. The candidate will be an excellent communicator who works well as part of a marketing team, the event team and stakeholders outside the organisation

Campaign Management and Execution

• Work with marketing manager to deliver outbound marketing campaigns and event websites in line with strategic objectives
• Evaluate the performance of media, association, industry partners, and social media influencers and provide feedback/recommendations to marketing manager
• Build, maintain and optimize websites and work with internal support teams to make advancements maximizes conversion from the sites
• Copywriting input and checking/proofing of all Arabic and English marketing materials in conjunction with relevant Marketing Manager
• In collaboration with the marketing manager, develop Content Calendar through designated channels (email marketing, social media, digital marketing, direct mail etc) to engage and convert relevant audience
• Work in conjunction with Marketing Manager to ensure all social media channels are active in line with market expectations, monitor engagement and maximize conversion
• Report on social media engagement and suggest improvements where necessary
• Manage the photographer and videographer onsite
• Collect customer insight onsite such as exhibitor and visitor testimonials
• Become part of a culture of testing and metrics-driven decision making in the team

Marketing Management Support

• Assist in the delivery of all planned campaigns
• Create tracking links and maintain tracking master files per show
• Assist in testing and monitoring active marketing programs with developing ways to improve those campaigns
• Proofread all marketing materials in conjunction with Marketing & Exhibition Managers to ensure accuracy
• Support with digital marketing campaigns

Analysis and Insight

• As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports

• Share relevant insights with marketing manager to drive revenues or pursue new opportunities

• Analyse and report trends over time and use these insights to build more effective campaigns

• Work with data & insights specialists to capture relevant and timely data (onsite & post show surveys, registration forms, industry research etc)

• Work with internal teams to ensure data governance and data management policies are adhered to

Media Partners

• Researching new external media for use on shows and updating media files accordingly
• Assisting with the setting up of media deals with external organizations to ensure maximum exposure at the lowest cost to show budget
• Coordinate requirements with Media Partners ensuring adherence to timelines and plans
• Update and manage the media partner log ensuring media partner marketing deliverables are actioned and in a timely manner

Marketing Innovation

• Monitor and share new trends and techniques in both consumer and B2B marketing

• Introduce new channels/techniques as appropriate for the industry/campaign and work with the performance marketing executive to monitor performance

Administerial Task Management

• Liaise with external suppliers and assist in the coordination of design and production of marketing collateral including sales brochures, visitor tickets, print advertisements, web banners/emails etc.
• Drop in copy to new websites and update the website with new content and images, given by the marketing manager, including the creation of campaign trackers
• Act as point of contact with the operations department for issues such as travel agency, media racks, etc.
• Carry out Administerial tasks such as creating PO\'s, filing of documents, setting up emails.
• Carry out other administrative and other duties as required by show team
• Provide reporting information as required by show team
• On-site support at shows involving ad-hoc work as required, this can involve extra hours
• Perform any other duties that are commensurate with the grade and areas of responsibility

Qualifications

Minimum Education Level

• Educated to degree level or equivalent.

Background Knowledge, Skills & Experience

• Great communication skills both verbal and in writing in English (must) and Arabic (ideal).
• Analytical and questioning mindset.
• Highly creative with excellent copy writing and visual marketing skills.
• Fast learner and committed to personal development and growth.
• Deadline and target driven.
• Experience of using email marketing platforms.
• Experience of working with databases and data selection/management software.
• Experience of working with CMS platforms (but coding knowledge not required).
• Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others).
• Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing.
• Database development and growth including segmentation / advanced targeting.
• Building relationships with partners and stakeholders.
• Experience of working in a pressurised environment.
• Good verbal and written communication skills.
• Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel.

Desirable

• Experience of using marketing automation technology (preferably Adestra).
• Experience of managing social media through scheduling platforms such as Sprout Social or Hootesuite etc. And experience of social media listening and sentiment analysis.
• Formal business/marketing higher education qualification.
• Events marketing experience.

Informa