Scope A marketing executive\xe2\x80\x99s job is to promote a business, product, or service. Marketing executives make sure that the company is communicating the right messaging to attract prospective customers and retain existing ones. The role is typically filled by a mid-career marketing generalist. Marketing executives often plan and oversee a broad range of activities, including launches, advertising, email campaigns, events, and social media. Marketing executives also need a deep understanding of the addressable market, target audience, and how the product or service they are promoting helps solve customers\' pain points. Conducting market research and creating buyer personas are both essential for determining how to best engage and empathize with customers. Implementing strategy Marketing executives follow a strategic plan (typically set by a more senior marketing leader) for how their organization will achieve and maintain a competitive advantage in the market. They help implement this strategy via prioritized activities on the marketing roadmap. Creating programs and campaigns Every company wants to deliver breakthrough programs and campaigns. Marketing executives own the process of building these plans, making sure creative and content are aligned with the company\'s strategic objectives. They also come up with ideas for future programs and campaigns. Overseeing content Marketing executives may set the content strategy and put together an editorial calendar that supports the company\'s goals. Besides reviewing each piece of content to ensure that it conveys the right message and tone, they may also write blog posts, edit ad copy, craft marketing collateral materials, or work to improve SEO rankings by writing meta descriptions. Planning events Some marketing executives are heavily involved in planning and producing events. These can range from massive product launches and conferences to smaller efforts such as webinars. Handling external communications Many marketing executives build relationships with the media in order to promote the company\'s message. They often need to engage with other people outside the company too, such as vendors, partners, or advertising agencies. Managing projects, budgets, and people In addition to managing their own projects, marketing executives may also manage the budgets for their campaigns and tools. They also lead members of the marketing team (such as content creators or graphic designers). Coordinating cross-functional teams Marketing executives provide cross-functional leadership. They keep everyone informed of the marketing plans and are the go-to people for any internal marketing-related questions or requests. Analyzing marketing data Marketing executives track, analyze, and report on the impact of all their activities. They look for ways to improve their efforts and better engage with prospective customers. They may also evaluate competitors and compile and share industry trends. Job Type: Full-time Experience:

• Marketing in hotel or restaurant chains: 3 years (Required)