Marketing Executive
Dubai, United Arab Emirates
Job Description
Key Responsibilities Strategy and development
- Support the Marketing Manager in the on-going development and delivery of the Commercial Operations two-year Marketing Strategy from a design and communications perspective.
- Develop and deliver the annual B2B and B2C marketing and communications plan (printed campaigns, brochures, leaflets, email newsletters, features etc).
- Delivering tailored content to varied and targeted audiences.
- Project manage design and communication development projects including brand and style guides, design refresh, customer journey and CRM implementation.
- Collaborate with the Marketing Executive (Digital) to ensure a cohesive customer journey across all touchpoints.
- Develop and adapt key messages for a variety of internal and external audiences, translate into engaging marketing and communication assets including printed literature and digital channels.
- Write clean and accurate copy to tight deadlines across a range of printed and digital materials including brochures, adverts, newsletters, emails, blogs, news features etc.
- Work closely with the Marketing Executive (Digital) to ensure website content is up to date and accurate.
- Prepare comprehensive design briefs and work with external suppliers and graphic designers to produce all marketing and communications materials (brochures, adverts, leaflets etc).
- Lead on ongoing development and improvement projects to maximise engagement and leads.
- Lead on the production of engaging video and photography content to support all stages of the customer journey.
- Create, review and edit all communications materials.
- Manage and update on-site signage requirements during operational periods, including guest information and directional signage each year.
- Act as brand guardian, providing advice and guidance to colleagues as required.
- Manage appropriate compliance and standards ensure content is produced to a high standard, adhering to brand guidelines, tone of voice and messaging.
- Manage the ongoing communications schedule including: internal and external comms, newsletter, emails, print ads, trade shows, printed and digital literature, to drive engagement, increase leads and conversions.
- Manage effective external and internal marketing and communications, dynamic content and ensure consistency with digital comms channels.
- Collaborate with the Business Development Executives and Group Executives to support client engagement, drive repeat business and retention initiatives.
- Build and maintain relationships with industry press and trade associations, responding to requests as required whilst proactively seeking PR opportunities.
- Collaborate with the Product and Revenue Specialists to adapt marketing plans according to current inventory, product and pricing offers.
- Working with Business Development Executives to identify appropriate trade exhibitions, shows and networking events. Organise attendance, deliver pre and post-attendance communications and promotional literature.
- Together with the Marketing Manager, establish key metrics and KPIs.
- Identify tools and methods to evaluate campaign performance.
- Conduct audience and market research as required.
- Deputize for the Marketing Manager where necessary.
- Support the Marketing Manager in the development and management of the annual marketing budgets.
- Keep up to date with industry trends to identify areas for development.
- Manage relationships with external suppliers.
- Act as a brand ambassador for the division and support the Marketing Manager in building awareness of Commercial Operations activity.
- Hold a degree level qualification or equivalent, preferably with a marketing or communications related qualification.
- Experience of leading multi-channel marketing and communications plans including printed campaigns, brochures, leaflets, email newsletters, features etc with demonstrable ROI.
- Significant experience of writing engaging copy for a variety of B2B and B2C audiences.
- Experience of working with journalists and media agencies to secure PR
- Experience of preparing comprehensive design briefs and working with external agencies and graphic designers to produce creative communications materials.
- Experience of developing and delivering engaging email campaigns to generate and nurture leads.
- Experience of using analytics and reporting tools to produce marketing performance reports.
- Experience in commissioning video and photography.
- Experience of nurturing effective working relationships with key internal and external stakeholders.
- Experience of leading brand and design review projects.
- Experience in a B2B hospitality and/or education setting.
- Experience using a CRM system.
- Experience of managing budgets.
- Dubai: Reliably commute or planning to relocate before starting work (Preferred)
- Bachelor\'s (Required)
- Marketing: 3 years (Required)
- Arabic (Required)
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Job Detail
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Job IdJD1486251
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned