Job Description

Digital

• Create, drive and execute the strategy for all business entities across multiple digital channels, SEM, Paid SM, advertising, email, etc.
• Report and analyse results on a regular basis, using these learnings to improve overall campaign performance
• Aid in strategizing online creative concepts - copy, banners and other media opportunities
• Successfully implement brand strategy across digital touchpoints with a focus on engaging and activating the target audiences through the creation of assets, ideas.
• Monitor and report on digital performance for all campaigns and tactics
• Work with the team to update website and digital media content, newsletters and responsible for creating digital calendar for business units
• Take a leading role in content strategy and creation

Social Media

• Participate in the overall social media strategy by ensuring buy-in from 'Management, listening to, and feeding back on their input
• Create content for all the social media platforms and engage with the customers
• Develop individual paid/unpaid strategies for each business unit ensuring the overall achievement of the group objective
• Create and maintain impactful relationships with retailers and other stakeholders in order to deliver maximum value for the group
• Production and ownership of a customer facing social media strategy using customer research and knowledge to ensure the most effective channels and messaging
• Drive engagement in the social media strategy by setting and communicating a clear vision
• Encourage new and lapsed customers to reappraise the brand through changing perceptions via the social media strategy and increase loyalty within the database
• Plan and deliver a social media strategy that will deliver the maximum commercial return for the business in terms of reach, engagement, consideration, footfall and event participation
• Management of social media budget including ROI
• Constant competitor analysis and identification to drive the business and brand agenda
• Constantly monitor social media for any potential crisis management situations that could arise
• Work with customer services to develop a social media customer service process which fits with the overall brand and social media strategies

Job Type: Full-time Ability to commute/relocate:

• Dubai: Reliably commute or planning to relocate before starting work (Required)

Experience:

• marketing executive: 3 years (Required)