Job Description

Key Responsibilities

Develop and execute marketing strategies

to promote company services, digital solutions, and products across multiple platforms. Manage and update

website content

to ensure alignment with SEO, UX, and brand standards. Plan, launch, and optimize

paid advertising campaigns

(Google Ads, Meta Ads, LinkedIn, etc.). Implement

SEO strategies

to improve website ranking, traffic, and lead generation. Manage and grow the company's

social media presence

(LinkedIn, Instagram, Facebook, X, YouTube). Create engaging

content

-- including posts, blogs, newsletters, reels, and promotional materials -- aligned with business goals and brand identity. Coordinate with the design and development teams for visuals, campaigns, and digital assets. Monitor campaign performance, analyze metrics, and prepare regular

marketing reports

. Research market trends, competitors, and customer insights to guide marketing decisions. Support in

email marketing

, lead generation campaigns, and CRM-based activities. Collaborate with management to align marketing initiatives with company objectives.

Requirements

Bachelor's degree in Marketing, Communications, Business, or related field. 2-4 years of proven experience in

digital marketing

, preferably within a

technology or software development company

. Strong understanding of

SEO, SEM, Google Ads, Meta Ads Manager

, and analytics tools (Google Analytics, Search Console, etc.). Hands-on experience with

website CMS platforms

(WordPress or similar). Excellent knowledge of

social media marketing and content creation

. Ability to write and edit

marketing content

in English (Arabic is a plus). Familiarity with

email marketing tools

(Mailchimp, HubSpot, etc.) and

marketing automation

platforms. Creative thinker with strong analytical and project management skills. Ability to work independently and manage multiple projects simultaneously.

Preferred Skills

Experience with

B2B and B2C digital campaigns

. Knowledge of

IT services, software solutions, and SaaS marketing

. Basic graphic design or video editing skills (Canva, Adobe tools, or similar). Familiarity with

AI-driven marketing tools

or chat automation is a plus.
Job Types: Full-time, Permanent