Job Description

Job Title Marketing Executive

Description

Marketing Executive - Design and Hospitality
Marketing Executives support marketing activities for exhibitions and/or special events e.g. awards, and conferences, and works under the supervision of the Marketing Managers and Exhibition Directors. Marketing Executives typically report into (Senior) Marketing Managers.

KEY ACCOUNTABILITIES:

Campaign Management and Execution
Working on special projects as required by the division, i.e. research, internal project small-scale special event
Evaluate the performance of media, association, industry partners, and social media influencers and provide feedback/recommendations to marketing manager
Build, maintain and optimize websites and work with internal support teams to make advancements maximizes conversion from the sites
Copywriting input and checking/proofing of all Arabic and English marketing materials in conjunction with relevant Marketing Manager
Contributing to the database growth for the shows by researching competitor events; following industry leaders
Assist with development of content marketing calendar for show
Work in conjunction with Marketing Manager to ensure all social media channels are active in line with market expectations, monitor engagement and maximize conversion
Report on social media engagement and suggest improvements where necessary
Manage the photographer and videographer onsite
Collect customer insight onsite such as exhibitor and visitor testimonials
Marketing Management Support
Assist in the delivery of all planned campaigns
Create tracking links and maintain tracking masterfiles per show
Assist in testing and monitoring active marketing programs with developing ways to improve those campaigns
Proof read all marketing materials in conjunction with Marketing & Exhibition Managers to ensure accuracy
Exhibitor Marketing
Act as point of contact with all show exhibitors including sending the welcome email, marketing requests, product image requests, PR information, etc.
Create exhibitor marketing collaterals
Ensure the marketing side of the exhibitor manual is updated and managed for the next edition
Onsite management of exhibitor requests
Ensure all sponsorship marketing deliverables are actioned and in a timely manner
Media Partners
Researching new external media for use on shows and updating media files accordingly
Assisting with the setting up of media deals with external organizations to ensure maximum exposure at lowest cost to show budget
Coordinate requirements with Media Partners ensuring adherence to timelines and plans
Update and manage the media partner log ensuring media partner marketing deliverables are actioned and in a timely manner
Administerial Task Management
Liaise with external suppliers and assist in the coordination of design and production of marketing collaterals including sales brochures, visitor tickets, print advertisements, web banners/emails etc.
Drop in copy to new websites and update the website with new content and images, given by the marketing manager, including the creation of campaign trackers
Act as point of contact with the operations department for issues such as travel agency, media racks, etc.
Carry out Administerial tasks such as creating PO's, filing of documents, setting up emails on ESP
Carry out other administrative and other duties as required by show team
Provide reporting information as required by show team
On-site support at shows involving ad-hoc work as required, this can involve extra hours
Perform any other duties that are commensurate with the grade and areas of responsibility

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