Job Description

Company Description

We are seeking a technology-oriented, performance marketing executive with the ability to develop, monitor and optimise marketing related deliverables of client packages - including content marketing, lead generation and online advertising campaigns. The individual will be highly digitally savvy, analytical and data oriented with a history of continuous improvement and learning from past campaign performance. Experience of marketing technologies (email marketing and CMS systems) is a must. The candidate will be a strong communicator who works well as part of a marketing team but can also understand client goals, with exceptional attention to detail, strong project management skills and the ability to work in a busy high-pressured environment.



MARKETING EXECUTION

Coordinate the fullfilment of all marketing related deliverables for clients packages including digital sales bookings, virtual event bookings, physical event deliverables

Deliver engaging digital campaigns across our online media assets using a combination of email, content marketing platforms and lead generation

Identify target universe and key segments within target universe

Set up campaigns with tracking in place (as per Informa guidelines) and that as much of the campaign can be attributed to a channel/activity as possible

Evaluate performance of media, social media, edms and other digital advertising and and provide feedback/recommendations to marketing manager

Coordinate with internal teams to ensure all client marketing agreements are produced in a timely manner

Help in the production of sales collateral (email, print, digital) for the commercial impact, digital and publications sales teams

Assist in producing timley reports for clients including campaign performance and recommendations for future campaigns

ANALYSIS & INSIGHT

As directed by the marketing manager, monitor campaign performance and produce relevant and timely reports

Work with internal teams to ensure data governance and data management policies are adhered to

Input into pre-agreed reports during and post campaign to monitor channel effectiveness and ROI

Use recommended campaign analytics dashboards daily to monitor performance

Become part of a culture of testing and metrics-driven decision making in the team

Qualifications

Thorough understanding & experience of digital (PPC, SEO, online advertising) and direct marketing

Database development and growth including segmentation / advanced targeting

Analytical and questioning mindset

Significant exposure to design and print suppliers / agencies

Deadline and target driven

Experience of working in a pressurised environment

Excellent verbal and written communication skills

Proficient in the use of MS Office including intermediate/advanced PowerPoint, Word, Excel and

Experience of using marketing automation technology (preferably Eloqua)

Experience of working with CMS platforms (but coding knowledge not required)

Experience of marketing analytics and reporting platforms (Google Analytics/Adobe or others)

Formal business/marketing higher education qualification

Experience using Eloqua and/or Adobe Experience Manager