Job Description

1. Position Overview

The Marketing Manager is responsible for developing and executing the company's overall marketing strategy to increase brand visibility, generate high-quality leads, drive sales performance, and strengthen the company's market presence. This role oversees digital marketing, branding, advertising, market research, and team coordination, ensuring all campaigns align with the company's goals and image.

2. Key ResponsibilitiesA. Marketing Strategy & Planning

Develop and implement a full marketing strategy for sales, rentals, and property management services. Set annual and quarterly marketing goals and budgets. Plan and execute online and offline campaigns that support lead generation and brand positioning. Identify target audiences and create tailored marketing actions for each segment.

B. Digital Marketing & Social Media Management

Manage digital marketing activities including: Google Ads Facebook & Instagram Ads TikTok campaigns SEO & website optimization Email marketing & CRM automation Oversee social media content, posting schedules, and engagement strategies. Track analytics and performance metrics to improve campaign effectiveness.

C. Brand Development & Creative Direction

Ensure consistent branding across all platforms (logo usage, colors, messaging). Oversee the creation of marketing materials such as brochures, flyers, videos, and company profiles. Coordinate with designers, photographers, videographers, and advertising agencies. Maintain and enhance the company website and online presence.

D. Property Marketing

Oversee professional photography, videography, drone shoots, and virtual tours. Ensure all listings on portals (Property Finder, Bayut, Dubizzle) are optimized, visually appealing, and updated. Develop marketing plans for new property launches and exclusive listings.

E. Lead Generation & Sales Support

Create marketing funnels to drive leads to the sales team. Track the performance of lead generation campaigns and optimize ROI. Provide sales agents with marketing tools, property kits, and promotional content. Collaborate with agents to market high-priority listings.

F. Market Research & Competitive Analysis

Analyze UAE real estate market trends, pricing strategies, and competitor campaigns. Identify emerging opportunities and recommend new marketing channels. Prepare monthly reports on marketing insights, KPIs, and campaign results.

G. Team Management & Coordination

Lead and train the marketing team (content creators, agents, designers). Ensure tasks are completed on time and meet company standards. Coordinate with Sales, Admin, and Property Management departments. Evaluate team performance and conduct regular meetings.

3. Skills & QualificationsEducation & Experience

Bachelor's degree in Marketing, Business, or related field. Minimum 3-5 years of experience in marketing (real estate experience preferred). Strong knowledge of digital marketing tools and trends.

Skills

Excellent communication and leadership abilities. Strong understanding of UAE real estate industry. Expertise in social media management & content creation. Knowledge of SEO, SEM, CRM, and analytics tools. Creativity with strong visual and branding sense. Ability to work under pressure and meet deadlines.

4. Personal Attributes

Highly creative and strategic thinker. Strong leadership and team motivation skills. Detail-oriented with excellent organization. Professional attitude and problem-solving mindset.

5. Salary & Benefits

(Adjustable)

Competitive salary depending on experience. Bonus structure based on performance. Health insurance & visa (if applicable). Annual leave as per UAE labor law.
Job Type: Full-time