Job Description

Marketing Executive - Resort & Beach Club

We are looking for a proactive

Marketing Executive

to lead all marketing initiatives at our resort and beach club. As the sole marketing professional on-site, you will play a crucial role in shaping the resort's brand, driving guest engagement, and enhancing revenue growth. This role reports directly to the

Corporate VP of Marketing & Revenue

and the

General Manager

, ensuring a strategic alignment between business objectives and marketing efforts.

Key Responsibilities:

Marketing Strategy & Implementation:

Develop and execute innovative campaigns to increase brand awareness, guest engagement, and bookings.

Brand Identity & Content Creation:

Manage all marketing materials, digital content, and promotional assets to maintain a strong and cohesive brand presence.

Social Media & Online Reputation:

Oversee social media engagement, guest reviews, and digital advertising to boost visibility and audience reach.

Guest Engagement & Loyalty Programs:

Design promotions and loyalty initiatives to encourage repeat visits and enhance customer satisfaction.

Revenue Optimization & Collaboration:

Work closely with the General Manager and Corporate VP to align marketing efforts with revenue targets.

Public Relations & Community Partnerships:

Build relationships with local influencers, media outlets, and strategic partners to enhance brand positioning.

Competitor Analysis & Market Trends:

Monitor industry developments to refine marketing strategies and maintain a competitive edge.

Event Marketing & Resort Activations:

Plan and promote resort events, beach club experiences, and seasonal campaigns to drive foot traffic.

Ideal Candidate Profile:

Previous experience in marketing, preferably within hospitality, luxury resorts, or lifestyle brands. Strong digital marketing, content creation, and social media management skills. Ability to work independently, managing the resort's full marketing function with direct input from leadership. A results-driven mindset with a passion for creating compelling guest experiences.
This role offers an

autonomous yet highly collaborative environment

, where creativity and strategic thinking are key to shaping the resort's success.

Job Type: Full-time

Pay: AED3,500.00 - AED4,000.00 per month

Ability to commute/relocate:

Abu Dhabi: Reliably commute or willing to relocate with an employer-provided relocation package (Required)
Education:

Bachelor's (Required)
Experience:

Marketing in Hotels & Resort: 4 years (Required)
Location:

Abu Dhabi (Required)
Application Deadline: 30/06/2025
Expected Start Date: 15/07/2025