Job Description

Job Title Marketing Executive

Description

Job Overview Strider Labs is hiring an experienced Development Manager to help us manage and maintain an ever expanding Blockchain & Metaverse development firm. If you're dedicated and ambitious, Strider Labs is an excellent place to grow your career. If you live and breathe marketing, we need to talk. We're looking for a flexible and versatile executive marketer who will be responsible for the growth of our inbound sales crypto sales channels. Marketing manager responsibilities include tracking and analyzing the performance of crypto advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects. Ultimately, you will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
Responsibilities

• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Public Presentations (PowerPoint Presentations in boardrooms and on stage etc)

• Deploy successful marketing campaigns and own their implementation from conception to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copy writing, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Requirements and skills

• Demonstrable experience in marketing together with the potential and attitude required to learn
• Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
• A sense of aesthetics and a love for great copy and witty communication
• Up-to-date with the latest trends and best practices in online marketing and measurement
• BSc/MSc degree in Marketing or related field
• Blockchain Knowledge is an asset but not required.

Job Types: Full-time, Permanent COVID-19 considerations:
Wear a mask Ability to commute/relocate:

• Abu Dhabi: Reliably commute or willing to relocate with an employer-provided relocation package (Required)

Education:

• Diploma (Preferred)

Language:

• English (Required)

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