Expand our customer and market footprint by focusing on optimizing regional campaigns, promotional material, event execution and proper A&P management.
The key criteria for success in this position is the ability to make critical decisions on an ongoing basis through independent thinking, keen attention to detail, the ability to manage competing priorities and good communication skills with both internal & external stakeholders, and exceptional project management skills.
The role is part of Regional Marketing and BD team and would require the person to work closely with team members, regional peers and the respective country sales and marketing teams.
RESPONSIBILITIES:
Manage the preparation and execution of key marketing offline activities and events in the region not limited to end-customers and channel conferences, exhibitions, sponsorships of events and HCPs,
Coordinate and monitor event timelines and ensure deadlines are met.
Ensure achievement of all marketing activities with marketing / sales team in assigned markets.
Manage and coordinate the sponsorship committee, event management platform.
Monitor, consolidate and manage the marketing A&P EME budget via proper tools to ensure cost efficiency and maximize the ROI of the marketing spend.
Effectively liaise, negotiate, and coordinate with external suppliers on aspects of market development (e.g., event organizers, venues, print production, corporate premiums, translating, publishing services, promotional material etc.)
Coordinate with marketing and sales teams for all preparation and execution of all campaigns within the region.
Assist Marketing and BD Head, Managers and Team with day-to-day marketing and administration tasks, travel, event bookings, logistics, organizing calendars, marketing projects, sponsorships, activities, promotional material, contracts with KOLs, managing internal folders, SharePoint up to date.
Manage all promotional, non-promotional material, Veeva updated and active repository.
Coordination with digital, communication and media publications for online and printing advertising.
Advocate and support ESG initiatives, assist countries where required.
Lead the creation, design, and publication in collaboration with digital communication and marketing team of all marketing and promotional materials newsletters, flyers, website content, banners, gimmicks etc.
Manage the annual kick off meeting planning, preparation, and flawless execution.
Set an example of best practice for the wider team advocating internal policies, workflows and collaboration.
Recommend short and long-term corporate marketing goals and objectives.
Develop and take ownership of Aspen\xe2\x80\x99s brand experience and visual identity across all channels.
Ensuring brand consistency across all marketing & company-related collaterals.
EDUCATION QUALIFICATION AND EXPERIENCE:
Degree in Marketing, Communications, Business or relevant qualifications
Minimum 3 years\xe2\x80\x99 experience in marketing
Previous experience in healthcare industry is a plus.
TECHNICAL SKILLS:
Marketing skills: specifically, in PR & events management, communication and digital marketing, project management - Good Experience
Ability to take initiative and work independently and a good team player - Good Record
Excellent organizational and time-management skills. An outgoing and creative mind set along with good attention to detail - Good Record
Fluent in English. bilingual is a plus - Expert.
KEY ATTRIBUTES: BUSINESS
Initiative
Multi-tasking
Results oriented
Solutions oriented
Planning and organizational skills
Focused
PEOPLE
Communications skills
Active listening skills
Writing skills
Presentation skills
Cross-cultural sensitivity
Empathy
SELF
Curiosity/Learning agility
Self-awareness
High standards, attention to details
Creativity
Industry and professional knowledge
Personal Responsibility
ASPEN COMPETENCIES: BUSINESS
Performance driven
Foster consumer & customer commitment
Accountability & ownership
PEOPLE
Communicate effectively
Lead & influence others
Promote positivity
SELF
Continuously grow & develop
Contribute special expertise
Take action with integrity
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