Job Description

Job Title: Marketing Manager Location: Dubai, UAE

Job Overview: As a Marketing Manager at Rakhat Properties, you will lead the development and execution of marketing strategies to enhance brand visibility, attract buyers and investors, and generate leads for our diverse portfolio of off-plan properties. You will work closely with the Sales Team and key stakeholders, overseeing integrated digital marketing campaigns to effectively achieve business objectives and drive results.

Key Responsibilities:

Digital Marketing Campaigns: Lead and manage digital marketing initiatives, including SEO/SEM, web, database marketing, email campaigns, social media, and WhatsApp advertising. Social Media Strategy: Develop and execute a comprehensive social media strategy to engage potential buyers and investors, leveraging both established and emerging platforms. Lead Qualification: Work with the Lead Generation and Sales teams to ensure that marketing-generated leads are properly qualified and converted into opportunities. Creative Campaigns: Ideate and lead the creation of innovative marketing campaigns that resonate with target audiences and drive engagement and conversions. Social Media Monitoring: Monitor social media platforms for relevant conversations, identify trending topics, and engage with key mentions to maintain brand presence. Content Creation: Oversee the production of video content, including shorts for social media, and collaborate with the videography team to ensure high-quality output. Reporting & Analytics: Prepare regular performance reports with analysis and actionable insights to optimize ongoing campaigns. Weekly Reporting: Provide weekly updates to the General Manager on the progress of marketing initiatives and key performance metrics.
Qualifications & Skills:

Experience: Minimum of 2-3 years in marketing within the real estate sector in Dubai or the UAE. Education: Bachelor's degree or equivalent. Languages: Proficiency in English is essential. Additional language skills such as Russian or Arabic are a plus. Technical Skills: Proficient in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint). Creative Mindset: Strong ability to develop and execute innovative marketing campaigns across multiple digital channels.
Job Type: Full-time