Job Description

Position Overview:

We are seeking a highly experienced Marketing Director to lead and oversee all marketing activities within a premium aesthetic and medical environment. The role requires a strong balance between creative vision, strategic execution, performance auditing, and close coordination with sales and call centre teams to drive patient acquisition, brand growth, and revenue.

Key Responsibilities:

Lead, instruct, and manage the entire marketing team, including digital, content, PR, and performance marketing

Develop innovative aesthetic-focused marketing strategies aligned with brand positioning and medical ethics

Oversee full marketing execution, from concept to implementation

Act as a full marketing auditor, monitoring:

Campaign performance and ROI

Lead generation quality

Budget control and marketing efficiency

Maintain direct communication with the Call Centre for:

Lead quality evaluation

Conversion rates and patient feedback

Daily and weekly performance reports

Maintain direct communication with Sales / Patient Coordinators to:

Align campaigns with revenue and booking targets

Improve patient journey and conversion flow

Ensure brand consistency and premium positioning across all platforms

Prepare clear performance reports and strategic insights for management

Monitor market trends, competitors, and patient behavior within the aesthetic industry

Required Skills & Experience:

Proven experience as a Marketing Director or Senior Marketing Manager in aesthetics, medical, luxury, or healthcare sectors

Strong understanding of patient acquisition funnels and clinic operations

Experience in marketing analytics, auditing, and KPI tracking

Excellent leadership, communication, and decision-making skills

Ability to work closely with medical teams while maintaining compliance and brand ethics

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