Service Manager (Marketing Communications Manager)

Sales & Marketing, Shangri-La Qaryat al Beri, Abu Dhabi

We have a great opportunity for an experienced Marketing Communications Manager to join our Sales & Marketing team. The successful applicant will have to plan, manage, control, coordinate and participate in all communication activities with an emphasis on public, media relations, digital media and social media.

What are we looking for?

• Experience in Marketing Communications / Sales & Marketing in a luxury property.
• Smart, hardworking and ready to go the extra mile.
• Understands the need for efficiency and organisation.
• Completes tasks in a timely manner.
• Lives and breathes the Shangri-La Values.

What will you do?

• Develops annual marketing communications plan with specific goals and budget as outlined in the hotel\'s strategic marketing plan and the group\'s communication plan. Prepares roadmap to achieve goals, as well as updates and adjusts plans according to market situation and ensures the communications team is fully briefed on goals and progress.
• Builds and maintains relationships with key local decision makers and the local social community to promote positive exposure of the hotel
• Assumes responsibility for pitching and securing local story placements for the hotel and on behalf of the Shangri-La brand. Develops customized story pitches based upon media needs and handles reactive media relations in a timely manner and within 24 hours.
• Creates and manages content across platforms
• Distributes newsworthy hotel press releases to local media, regional PR offices and SLIM-PR for onward media distribution.
• Creates and organizes appropriate press activities in accordance with the annual communications plan.
• Initiates, arranges, and accompanies visiting press groups. Develops customized and interesting trip itinerary based upon media interests and needs.
• Prepares and educates hotel spokespeople for media interaction through creation of media Q&A and background briefings.
• Ensures online and hardcopy press kits are readily available and up-to-date.
• Maximizes advertising budget by ensuring that the hotel\'s creative messages and media activities are consistent with the advertising of sister hotels and the Shangri-La group advertising.
• Ensures all international and local creatives are reviewed and approved by SLIM-Brand Communications in a timely manner before advertising agency proceeds to artwork.
• Ensures hotel information is updated regularly on the intranet, shangri-la.com, hotel\'s press room and relevant online publications.
• Determines overall marketing communications campaign ROI. Monitors and reviews the response rates in order to improve and take corrective measures (where applicable)
• Oversees the production and execution of external hotel newsletter. Approves editorial content of HRD\'s staff newsletter.
• Approves copy for all collateral pieces for consistency with the brand message.
• Acts as brand custodian for all internal and external communication pieces. Social Media (where applicable)
• Develops social media strategies and messages for the year.
• Monitors fans\' comments and provides relevant responses, when required.
• Identifies partnership opportunities and develops co-partnership events/promotions to enhance hotel and brand awareness.
• Represents hotel at selected hotel and industry events.
• Provides internal PR education and training opportunities for supervised staff.
• Develops relationships with airlines and tourism boards from assigned territories to seek opportunities for hosting joint press visits to/from Shangri-La hotel and resort locations.

Shangri-La Hotel, Qaryat Al Beri, Abu Dhabi

The hotel comprises 213 luxurious guestrooms and suites and 6 four-bedroom villas with private pools, all furnished to the highest standards in a modern Arabic style. To meet the needs of long-staying guests, the hotel offers 161 fully-furnished spacious serviced apartments ranging from studios to four-bedroom units. The hotel is located within the acclaimed Qaryat Al Beri complex, on a one-kilometre stretch of private beach overlooking the strait that separates Abu Dhabi Island from the mainland. The hotel is conveniently located next to a souk, offering a variety of shops under one roof. It is only a ten-minute drive from the city\'s international airport, five minutes from the golf course and the Convention Centre, and 15 minutes from the Corniche and the city centre.

Shangri-La Hotels & Resorts