Marketing & Communication Director
Dubai, United Arab Emirates
Job Description
Majid Al Futtaim invites you to join us in our quest to create great moments for everyone, everyday! We are the leading shopping mall, residential communities, retail and leisure pioneer across the Middle East, Africa and Asia, serving over 560 million visitors a year. For the past two decades, we have shaped the consumer landscape across the region, transforming the way people shop, live and play, while maintaining a strong sustainability track record and the largest mall in the world to attain LEED Gold EBOM Certification. We have over 40,000 team members in 15 international markets representing over 100 nationalities \xe2\x80\x93 all keeping the customer at the heart of everything we do. If you enjoy being BOLD, PASSIONATE and TOGETHER, then Majid Al Futtaim is the destination for you.
Role Purpose:
The Director of Marketing is responsible for driving the franchise brands marketing strategy of Majid Al Futtaim Lifestyle, building internal and external brand equity, capitalizing on customer insights, leveraging advanced analytics, integrating marketing capabilities, and positioning the business through diverse channels of customer interface.
Responsibilities will include, but will not be limited to the following:
Strategic Responsibilities
Operational Responsibilities
Financial & Governance
- Formulate and drive MAF Lifestyle Brand and Marketing strategy in line with overall business strategy.
- Direct the strategy for Customer Insight, informing business decisions with relevant customer information, perceptions, shifts and trends.
- Ensure the Marketing strategy supports the Omnichannel of the organization.
- Leveraging advanced analytics and the MAF eco-system to support the brands and drive customer segmentation.
- Support the brand image build of the individual brands, keeping the sanctity of the brand and the Majid Al Futtaim persona at the core.
- Develop and implement communications plans to increase Brand awareness and recognition of Majid Al Futtaim Lifestyle franchise brands \xe2\x80\x93 in alignment with Majid Al Futtaim corporate Brand and digital strategy.
- Lead the various Marketing verticals, giving guidance and direction to ensure synergies and focused outcomes of all internal and external communication.
- Oversee creation, consolidation and implementation of annual marketing plans and calendars for online and offline activities for MAF Lifestyle businesses.
- Guide and hold accountable the various marketing teams providing support to the business for events, activities, and content management.
- Liaise, align and manage brand principal marketing partners ensuring optimal brand reporting and relationship building
- Assess, hire and manage agency partners and
affiliates
- Owner of the Marketing &
Communications budget for MAF Lifestyle franchise brands.
- Responsible for ROI of all Marketing initiatives.
- Contribute to sales revenue augmenting sell-through, via marketing efforts supporting the business.
- Liaise with the IT Department & Corporate brand and Communications teams to implement projects and initiatives across all channels / brands.
- Ensure appropriate and significant utilization of PR and communication channels to promote the organization and position the brands for MAF Lifestyle.
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Job Detail
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Job IdJD1491627
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IndustryNot mentioned
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Total Positions1
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Job Type:Full Time
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Salary:Not mentioned
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Employment StatusPermanent
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Job LocationDubai, United Arab Emirates
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EducationNot mentioned