In the role of Marketing Automation Specialist, you will be responsible for developing, testing and optimizing our communication to existing customers at all stages of the customer journey. Specifically, your everyday life will consist of:
Set up automated user journeys to ensure that the customer is always met by relevant messages
Develop and execute engagement and retention campaigns
Identify relevant target groups based on customer behavior, purchase history, geography, etc.
Follow performance and adjust flows and campaigns with a view to optimization
Report on performance and make recommendations to the business
Contribute to the strategy and roadmap for new initiatives within automation
Be the functional expert on our Marketing Automation system
Job Experience:
Has a curious and solution-oriented mindset and makes things happen
Takes independent responsibility for tasks and is proactive
Have an analytical approach to your work and maintain a chrome-plated overview
Works structured and thorough and follows your projects to the door
Interested in understanding 3\xe2\x80\x99s customers and products
Beware of fraud agents! do not pay money to get a job
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