Job Description

Role Summary:

Marketing Associate will support Country Brand Leads to implement portfolio strategies and identified projects The responsibility of marketing support will cover Oncology/IM portfolio including operational execution, implementation of the portfolio strategy and follow-up, support of internal coordination and alignment with enabling functions, as well as focus on specific products and projects - Development of all marketing and promotional activities for the allocated brands and portfolios - Main focus on execution of portfolio projects, forecast accuracy and activity tracking and implementation

Responsibilities: Support in implementing portfolio strategies and identified projects Deliver portfolio project plan and project co-ordination according to pre-defined action plan Deliver on revenue and forecast accuracy for identified brands within the scope of management Support projects within the category. Deliver project coordination according to pre-defined action plan for regular events(Congresses and Pfizer hosted Meetings). Support the development of educational materials, working with CoLab, Publicis (Re-use of content) Follow up calendar initiatives and DME (A&P) accomplishment Ensures plans and programs are effectively executed w/available resources Data analytics: initiatives performance, KPI impact and efficiency of DME/A&P investment. Provide support on MAPP Navigator for the Category and become a MAPP and a Speakers Program expert. Work very close with the transaction center to ensure compliance and flawless execution of the events as well as management of speakers in the official database. Coordinate logistics and contents of category area meetings, field force POAs and related activities. Promo Meetings: Manage compliance review of materials Shared Accountability Develop country Op Plan in collaboration with Country Brand Leads and brand A&P allocations Long-range forecasting Revenue adjustments, as needed Develop promotional meetings strategy Validate brand-specific messages, design training (w/medical, regulatory) Develop awareness campaigns, congress content in partnership with Medical

Qualifications: A minimum of 2 yearsaEUR(TM) Sales experience Relevant marketing Experience is preferred Candidates to demonstrate these commercial competencies: Sales, Marketing, Customer and Competitor Insight Strategic and Operational Business/Marketing Planning Data analysis, interpretation and communications Performance and Program Metrics Exceptional interpersonal skills Exceptional collaboration/negotiation Exceptional prioritization -among/across brands, resource-constrained context Vendor management

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.

Marketing and Market Research

4946157