Job Description

Job Summary
SC Ventures is building an integrated B2B marketplace that will transform how SMEs trade, access finance and grow their business, co-created with leading institutions in the UAE called HAL. This role requires the incumbent to develop marketing plan and strategy leading up to the official launch of HAL and the ongoing marketing activities beyond the launch.
About SC Ventures
SC Ventures is Standard Chartered Bank's innovation, fintech investment and ventures arm. We were established to reinvent banking, as the significant technological disruptions to the industry was impacting its ability to serve clients and customers, in the ways they needed to be served.
We are a unique ecosystem of innovators, banking experts, business builders and partners who are focused on rewiring the DNA in banking and bringing breakthrough ideas to scale, together.
We are building ecosystems around four high conviction themes: Online Economy & Lifestyle, SMEs & World Trade, Digital Assets, and Sustainability & Inclusion.
We are a global team of "core members" (excluding individual ventures), including dedicated colleagues from the Group's support functions, based in Singapore, Hong Kong, London, the United Arab Emirates and Israel.
Key Responsibilities
Strategy

• Manage the Marketing workstream for HAL in co-ordination with SC Ventures Brand, Marketing & Communications Team specifically.
• Build the marketing strategy for HAL leading up to its commercial launch and the promotions post the launch. This includes making the marketing plans for each stage (e.g., agency recommendations, reviewing brand strategy etc.)

Business

• Building comprehensive marketing plans - for both launch and ongoing marketing; inclusive of brand building, campaign execution and customer acquisition/sales plans
• Aligning with cross-functional stakeholders, ensuring HAL brand strategy and name development align with the group's corporate & brand & marketing strategy

Processes

• Work closely with Product and Sales Head along with CEO providing regular updates to key stakeholders on progress related to marketing plans, highlighting early any risks and opportunities

People & Talent

• Support an open environment to stimulate creativity and develop innovative solution to support HAL.
• Maintain an appropriate tone in collaboration with SC Ventures and group partners.

Risk Management

• Continuously evaluate agency roster to ensure that right agencies are onboarded while accommodating within the budget requirements

Governance

• Ensure compliance with all SCB and venture governance frameworks.
• Manage the function within budgetary constraints, seeking operational efficiencies

Regulatory & Business Conduct
Display exemplary conduct and live by the .

• Take personal responsibility for embedding the highest standards of ethics, including regulatory and business conduct, across Standard Chartered Bank. This includes understanding and ensuring compliance with, in letter and spirit, all applicable laws, regulations, guidelines and the Group Code of Conduct.
• Effectively and collaboratively identify, escalate, mitigate and resolve risk, conduct and compliance matters.

Skills and Experience
CABM - Key Performance Indicators (KPI) - CORE
CABM - Brand Management - CORE
CABM - Marketing Strategy & Positioning - CORE
CABM - Planning : Tactical & Strategic - ADVANCE
CABM - Marketing Channels - ADVANCE
Qualifications
Degree with similar field or equivalent
About Standard Chartered
We're an international bank, nimble enough to act, big enough for impact. For more than 170 years, we've worked to make a positive difference for our clients, communities, and each other. We question the status quo, love a challenge and enjoy finding new opportunities to grow and do better than before. If you're looking for a career with purpose and you want to work for a bank making a difference, we want to hear from you. You can count on us to celebrate your unique talents and we can't wait to see the talents you can bring us.
Our purpose, to drive commerce and prosperity through our unique diversity, together with our brand promise, to be here for good are achieved by how we each live our valued behaviours. When you work with us, you'll see how we value difference and advocate inclusion.
Together we:

• Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
• Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
• Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term

What we offer
In line with our Fair Pay Charter, we offer a competitive salary and benefits to support your mental, physical, financial and social wellbeing.

• Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
• Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
• Flexible working options based around home and office locations, with flexible working patterns.
• Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
• A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
• Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.

Marketing Associate

Skills Required