Job Description

Key Responsibilities

Assist in the execution and management of marketing strategies and plans for CPG's portfolio to drive business growth and meet business goals. Plan and implement marketing campaigns for promotions, product launches, and new shop openings. Contribute to both traditional and digital/social marketing initiatives. Assist in planning, creation, and management of social media content. Help in managing digital/social marketing platforms and ensuring content aligns with business goals. Source and manage agencies and vendors based on marketing needs. Ensure that the agencies deliver high-quality outputs within deadlines. Assist in tracking and managing the marketing budget. Analyze and report on marketing spending to ensure campaigns stay within budget. Work closely with the Operations teams and other departments to understand business needs and enhance marketing department efficiency. Help enhance the consumer journey and manage customer relationships and databases using marketing best practices. Conduct industry and competitive research to keep the company informed of trends and competitors. Assist in media and KOL (Key Opinion Leader) relationship management. Support the content creation process with KOLs to ensure high-quality collaborations. Assist in planning, managing, and executing offline events, ensuring high-quality agency deliverables and executions, including media and consumer-facing events. Stay up to date with emerging marketing trends and technologies to ensure the company remains competitive in digital and traditional marketing innovation.
Physical Working Conditions:

Office-based role with frequent computer use for planning and content creation.

Standard office hours with occasional flexibility required for event planning, product launches, and campaigns.

Qualifications/Requirements:

Education:

A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required.

Additional certifications in digital marketing or related areas are a plus.

Experience:

Minimum of 2 years of marketing experience, including at least 1 year in the UAE.

Experience in both digital and traditional marketing.

Hands-on experience working with KOLs on content creation and relationship management.

Proven ability to work with and manage agency partners and vendors.

Skills:

Strong campaign and project management skills.

Excellent analytical, decision-making, and problem-solving skills with a keen attention to detail.

Outstanding writing, communication, and presentation skills in English.

High proficiency in MS Office Suite.

Well-organized, with excellent communication and interpersonal skills.

Ability to work well under pressure.

Creative, proactive, and able to think outside the box.

Strong work ethic, with the ability to work independently and demonstrate entrepreneurial spirit.

Graphic design or video editing skills are a plus.

Job Type: Full-time

Application Question(s):

Do you have marketing experience in F&B industry? How many years of marketing experience you have? * What is your salary expectation?