Job Description

The Marketing and Sales Specialist is responsible for developing and implementing marketing strategies to generate leads, promote brand awareness, and drive sales. The role bridges the gap between marketing and sales by executing campaigns, engaging with clients, and converting leads into customers to support business growth.
Key Responsibilities:
Develop and execute marketing campaigns across digital and traditional platforms
Identify new sales opportunities through research, networking, and lead generation
Promote products or services to potential customers and respond to inquiries
Conduct market research to understand industry trends, competitor offerings, and customer preferences
Assist in developing marketing materials, sales presentations, and product content
Manage and maintain CRM databases, tracking leads and sales activities
Monitor and report on the performance of marketing campaigns and sales conversions
Coordinate with internal teams (design, product, operations) to align marketing and sales efforts
Attend industry events, exhibitions, or client meetings when required
Follow up with clients to build long-term relationships and close deals
Qualifications:
Bachelor's degree in Marketing, Business Administration, or related field
2-4 years of experience in marketing, sales, or business development
Strong understanding of marketing principles and sales techniques
Proficiency in CRM tools, MS Office, and digital marketing platforms (e.g., social media, email marketing, Google Ads)

Skills Required