Job Description

Key Responsibilities:

Marketing Strategy & Planning

Develop and implement marketing strategies to increase patient inquiries, bookings, and brand awareness. Plan and oversee seasonal promotions, awareness campaigns, and new service launches. Coordinate marketing initiatives aligned with Dubai Healthcare City regulations and clinic branding guidelines.

Client & Campaign Management

Act as the primary point of contact between the clinic and external marketing suppliers, media buyers, and digital agencies. Manage marketing budgets, ensuring optimal allocation of resources for campaigns and activities. Track campaign performance, patient lead generation, and conversion rates.
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Digital & Social Media Oversight

Supervise the creation and posting of content for social media platforms and website updates. Monitor online reputation, patient reviews, and community engagement. Support lead management campaigns through digital ads, email marketing, and influencer collaborations.

Reporting & Analysis

Prepare weekly and monthly marketing performance reports for clinic management. Analyze campaign results, ROI, and patient behavior trends to optimize future campaigns. Track KPIs including lead conversion rates, patient retention, appointment bookings, and social media engagement.

Event & Partnership Coordination

Organize patient awareness days, workshops, and participation in local healthcare events. Develop partnerships with local businesses, influencers, or wellness brands to promote clinic services.

Clinic Support & Internal Coordination

Coordinate with reception, call center, and operations staff to ensure marketing-generated leads are handled promptly. Provide training and briefing sessions for clinic staff on promotions and campaign highlights.

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.

3+ years of marketing or account management experience

in healthcare, aesthetics, or medical services (UAE experience preferred).
Strong knowledge of digital marketing tools, social media management, and lead generation strategies.
Proficient in CRM systems, social media analytics, and Microsoft Office Suite.
Fluent in English (Arabic is a plus).
Excellent communication, organizational, and project management skills.

Key Competencies:

? Strong client relationship management skills.
? Ability to manage multiple campaigns and projects simultaneously.
? Data-driven, with strong analytical and reporting skills.
? Proactive, detail-oriented, and results-driven mindset.
? Familiarity with Dubai Healthcare City marketing compliance and regulations is an advantage.

Job Type: Full-time

Pay: AED6,000.00 - AED8,000.00 per month

Experience:

marketing : 2 years (Required)
Language:

* arabic fluent (Required)