Job Description

We are seeking an experienced Market Researcher to lead and execute a comprehensive market research study for the planned launch of a Holiday Homes / Short-Term Rental Management Company in the Kingdom of Saudi Arabia, with a primary focus on Riyadh.



The role will support senior management in market entry decisions, pricing strategy, target customer identification, regulatory understanding, and competitive positioning.

Key Responsibilities

Conduct in-depth research on the short-term rental / holiday homes market in KSA, with focus on Riyadh Analyze market size, demand drivers, seasonality, occupancy trends, and average daily rates (ADR) Identify target customer segments (corporate stays, leisure travelers, medical tourism, relocations, etc.) Identify and analyze key competitors (local operators, serviced apartments, global platforms) Benchmark competitors on:

+ Pricing models
+ Service offerings
+ Commission structures
+ Property acquisition strategies
Customer experience and branding Assess market gaps and differentiation opportunities Research short-term rental regulations in KSA, including:

+ Licensing requirements
+ Municipality and tourism authority rules
+ Zoning restrictions
+ Tax and VAT implications
Summarize compliance requirements for market entry Provide pricing recommendations based on market benchmarks Support high-level revenue and cost projections Identify feasibility and break-even considerations for the KSA market Study traveler behavior and accommodation preferences in Riyadh Analyze demand sources (business travel, events, tourism, Vision 2030 initiatives) Identify high-potential locations and property types Prepare a structured market research report with clear insights and data Present findings, conclusions, and strategic recommendations to management Support decision-making with data-driven insights

Requirements:

Market & Competitive Intelligence Analysis (Hospitality / Real Estate) Financial & Pricing Analysis Regulatory & Market Entry Research Strategic & Critical Thinking Communication & Storytelling with Data Ownership & Self-Management * valid Saudi driving license